Episode 376: Pushing Through Demand-Gen with Go-to-market engineer Mark Donnigan
Aug 17, 2021•33 min•Season 5Ep. 376
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
“When you’re out there shouting, and everyone else is shouting, is it a surprise that no one can hear?” Listen & Learn:
- The four steps to the “flywheel” funnel.
- All about consensus creation.
- The one framework all marketers need to understand.
- How to boost demand-gen and topline revenue.
- Why marketers need to define the problem rather than talk about their product or service.
- Understanding the buyer journey
Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.
In a crowded marketplace, people-first strategies are what get our clients noticed. Call LORI JONES today to learn more. 303-678-7102.
TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.
For the best experience, listen in Metacast app for iOS or Android