Episode 235: Video Advertising with Michael Koral of Needls.com
Nov 08, 2018•31 min•Season 1Ep. 235
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Episode description
“Social media has by far the best ROI for any advertising that’s out there.”
Michael Koral, a sales and marketing expert, is the co-founder and COO at Needls.com, a social media advertising platform that allows businesses to automatically create, target, and optimize digital ads. Michael leads customer acquisition and operations at Needls. He and his team automate the creation, curation, and optimization of digital ads across Facebook, Twitter, and Instagram through the deployment of the Needls purchase intent engine that monitors social media conversations.
Listen And Learn:
- How click through rates double when a video is more natural.
- How authenticity creates an entrance to a brand.
- About the importance of always – and instantly – responding to customer comments and questions.
- The differences in engagement between a static image ad and a video ad.
- Video advertising has three times the ROI of a static image ad.
- The nuances of pixel code strategies behind social advertising.
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