How Culture is Behind Innovation

Episode Description

What if culture wasn’t just an HR buzzword—but the engine behind real innovation, trust, and business growth? In this episode of Strategy for Breakfast, Amanda Brilhante sits down with Cindy Chastain, the Former SVP, Global Head of Customer Experience & Design at Mastercard, to unpack why culture is far more than a branding exercise. They explore why trust is non-negotiable, why even killing a product can be a cultural win, and how meaningful change often starts with small, intentional steps.

For more, hear our extended conversation on YouTube!

Discussion Points:

• Why 82% of CEOs are prioritizing culture as a business strategy.
• How emotional resistance can block innovation and transformation.
• Why shared language is key to cross-functional collaboration.

Strategy for Breakfast is brought to you by GDS, the leaders in data-driven engagement. If you want to get involved with the wider conversations shaping the future of your industry, check out our upcoming events here. 

Get in touch:

• Connect with Cindy Chastain here 
• Connect with Amanda Brilhante here 
• Or email podcast@gdsgroup.com