Empowering Marketing Leaders: How to Ensure Growth in Tough but Transformative Times

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations.

In this episode, GDS Group presenter Stephanie Garey sits down with Jessica Deckinger, CEO, operating partner, and board member, renowned for her expertise in integrated brand marketing and digital strategy. Join us as we explore the current marketing landscape, the challenges facing leaders, and strategies for doing more with less. Learn how AI is revolutionising marketing, the importance of evolving thinking about work, and surviving in a fractional life!

Discussion Points:

• What are the key challenges marketing leaders are facing in today's marketing landscape?
• How can marketing teams cope with limited resources and staff?
• What strategies and AI tools can organisations employ to effectively implement AI in marketing while managing costs and resources?

Get in touch   

• Connect with our guest Jessica Deckinger
• Connect with host Stephanie Garey
• Or email podcast@gdsgroup.com   

Resources mentioned in this episode   

• GDS Group – Meet the Boss roundtables   
• GDS Group – Summits   
• If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group   

AI tools Jessica recommended:

• Copy.ai - for writing sequences
• SundaySky.com - data enabled personalized video content at scale for ABM and other marketing
• 6Sense.com - Intent tool to learn who's searching for your solutions
• The ones Jessica is comparing and testing for AI + Data regression against campaigns are Rockerbox + Adriel + Norhbeam