Located on historic Film Row, The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients. The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 - 11:00am CDT. Our CEO Kyle Golding will lead a strateg...
Apr 19, 2023•19 min
Kris Ward is the leading authority in leveraging your time and scaling your business. Kris is the founder of the Win The Hour, Win the Day philosophy, book and podcast. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris helps entrepreneurs...
Apr 05, 2023•29 min
Special guest Elizabeth Larios, MPA is the gBETA Program Manager for Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master’s in Public Administration from ...
Mar 15, 2023•19 min
Special guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation American and how to host a podcast while barely speaking. Lam shares his insights into financial health, community building and why it was so important to start a business that employs veterans. CMM Financial https://www.cmmfinancialservices.com Storm...
Mar 01, 2023•23 min
Tech entrepreneur Zacharias Voulgaris is in the process of starting a company in ed-tech world and looking for our advice on finding a cofounder who can also undertake some of the responsibility. The Golding Group CEO Kyle Golding offers his best advice with a business plan triage to help Voulgaris get his start-up off the ground. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen...
Feb 15, 2023•22 min
JackBe is an Oklahoma-based start-up disrupting the grocery shopping experience. Your order is placed via their app (nothing new there) and then delivered to your car when you arrive. You never go inside the store. It’s as convenient as a fast food drive-thru. Instead of burgers or tacos, you get everything on your grocery shopping list. Kyle and Alex discuss essential elements of a great business opportunity: solving a problem, presenting a clearly different option and letting consumer feedback...
Feb 01, 2023•42 min
We’re learning valuable lessons about leadership through planning, goal setting and managing the process from yearly to weekly schedules with our special guest Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher uses tools like EOS, Full Focus Planner and the 12 Week Year to create systems of success for her team at the BBB. She also makes big plans for her family in the exact same way. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen...
Jan 18, 2023•29 min
We’re sharing more of our favorite snippets of advice from 2022 as we launch 2023. All episodes are available to Listen/Stream/Subscribe at https://bit.ly/SGPodListen 00:22 Jan. 19th Ep136 Lifetime Value 01:31 March 16th Ep140 Misinformation, Malinformation and Disinformation 02:26 June 15th Ep147 5 Additional Strategies For Crisis Communication 04:52 July 20th Ep150 Listening Is The Most Important Skill 07:20 Aug. 17th Ep152 Maximize Decency and Civility To Build Trust 10:24 Nov. 2nd Ep158 Embr...
Jan 04, 2023•18 min
We're sharing some of our favorite snippets of advice from the past 12 months as we all wrap up 2022 and look forward to 2023. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen 00:20 Ep135 2022 Business Trend Predictions 02:23 Ep137 Top Trend for 2022 Data Activation 04:03 Ep139 Common Start-Up And Small Business Mistakes 06:41 Ep142 New Name For The Former #NeoMarketing Podcast 08:12 Ep144 The Single Most Important Key To Success 10:27 Ep146 Professional Podcast Types For Business 12:...
Dec 21, 2022•24 min
On this episode, we discuss the fine art of corporate culture with Kitt Letcher, CEO and President of the Better Business Bureau of Central Oklahoma. Letcher is well-recognized for her smart and impactful approach to building and maintaining a highly productive staff. We dive deep into her thoughts on remote work, communication, leadership styles (good and bad) and the actual ROI of a positive work environment. Let’s talk about it. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen...
Dec 07, 2022•34 min
Our special guest on this episode is Suzette Chang, Founder and Executive Director of Thick Descriptions https://thickdescriptions.org/ . This non-profit organization disrupts traditional education to help humans thrive where they are, building better communities. How are they doing that? Through the application of anthropological processes. This can also apply to business in numerous ways such as innovation, protocol development, corporate culture, etc. Let's talk about it. Listen/Stream/Watch/...
Nov 16, 2022•25 min
Embracing change is an opportunity. Opportunity leads to success. Challenge yourself and your business team. Get out of your comfort zone personally and professionally. Take smart risk – not wild, not too safe, but with a desired outcome. We have major news updates. A new office, new podcast studio and new Strategic Growth podcast format featuring an emphasis on interviews with business leaders and business plan triage (we answer your toughest questions). We’re planning more strategy, process an...
Nov 02, 2022•22 min
On this episode, “The Professor” Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership spe...
Oct 19, 2022•27 min
Quiet Quitting is a relatively new phenomenon in which young professionals claim to be doing the bare minimum to reprioritize work-life balance. Employees doing the bare minimum of effort to earn a paycheck to renew an emphasis on life outside of work. But, this is not popular with employers, some of which are countering with Quiet Firing or giving employees less responsibility, limiting their role and potential for advancement. Both Quiet Quitting and Quiet Firing are detrimental to both employ...
Oct 05, 2022•36 min
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don’t need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication i...
Sep 21, 2022•26 min
Business Process Management (BPM) is a strategic approach to creating effectiveness, efficiency and dependability in the execution of business activity. By focusing on ALL processes necessary for day-to-day operations, you (business leader) can better manage your business outcomes. The Golding Group Definition of BPM: Business Process Management is a strategic approach to aligning company workflow, procedures, communication and human assets (talents) to create the most effective, efficient and m...
Sep 07, 2022•28 min
On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entr...
Aug 31, 2022•17 min
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard , APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, in...
Aug 17, 2022•23 min
There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren’t capable of doing. It’s similar to being an entrepreneur, business owner, boss or leader. It’s much more complicated than it looks on TV or in the movies. We will break it down for you and apply lessons from the great gangster bosses (Tony Soprano, Vito Corleone, etc…) for legal, legit business in 2022. Listen, watch, stream or subscribe: https:/...
Aug 03, 2022•33 min
On Episode 150, we discuss the most important skill in business leadership: Listening. Not just being a part of the conversation but actively listening. Quality listening skills benefit every aspect of your business and personal life. We provide you insights on how to actively listen to do more than just hear words but understand the information being communicated to you. The best leaders are the best listeners. Let’s talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen ...
Jul 20, 2022•14 min
A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities. 1) Focus 2) Honesty 3) Expectations 4) Communication 5) Partnership. Let’s talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast ...
Jul 06, 2022•34 min
Our special guest on this bonus 5th Wednesday of The Month episode is an award-winning entrepreneur, personal stylist and image consultant focused on personal branding and self-confidence. Gregory Jerome combines fashion, psychology and marketing into a formula for professionals to look, feel and perform their best. Jerome has lots of tips, advice and fashion puns to share on the podcast today. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podc...
Jun 29, 2022•33 min
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy. The only way to survive is to be prepared so your team can take decisive actions quickly, effectively and on message. Article Source: Jim Lukaszewski https://www.e911.com/ Let’s talk about it today. Listen, watch, stream or subsc...
Jun 15, 2022•22 min
Podcasts are very popular, for good reason. It’s the perfect platform for unobtrusively conveying information via passive consumption. The most common types are entertainment (pop culture, sports, fiction) or information (news, politics, how-to) but the possible uses for businesses, non-profits, trade organizations and self brands is still wide open. Let’s talk about the value creation and audience development power of podcasting. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen Th...
Jun 01, 2022•33 min
“The Professor” Pritch Pritchard was inspired again today to expand on the idea of doing the right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let’s talk about it. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-w...
May 18, 2022•20 min
The single most important key to success is… you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and then discuss all of the aspects for utilization, implementation and maximization in your pursuit of success in your business, self-brand or career. Listen, watch, stream or subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert a...
May 04, 2022•33 min
On Ep143, “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022. Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d...
Apr 20, 2022•22 min
After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future. Strategic: Informed, Intentional, Actionable, Measurable, Repeatable, Sustainable Growth: Expanding, Improving, Moving in the right direction. Not growing is stagnant or contracting. Growth happens after contraction to replace ...
Apr 06, 2022•33 min
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business. After 140 ...
Mar 30, 2022•24 min
“The Professor” Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today’s 24/7 global media mix. Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. M...
Mar 16, 2022•28 min
