There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. In this Quick Hit, you’ll hear the first tip on getting the most out of paid media: how to leverage influencer marketing, with Amy Scalia. She’s been an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband. Learn all 4 tips in the full episode here
Jul 17, 2025•12 min•Ep. 409
Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. We wanted you to learn from an expert with tons of experience leading through uncertainty, so we welcomed on Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency. For more about ForthRight Business by ForthRight People or for 1:1 cons...
Jul 14, 2025•1 hr 4 min•Ep. 408
Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. In this Quick Hit, you’ll hear Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth. Listen to the full episode here
Jul 10, 2025•15 min•Ep. 406
Remember the old adage: it’s not what you know, but who you know? Networking is fundamental to any person’s success in business – it doesn’t matter who you are. But, it’s not always easy to put yourself out there. In this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do when networking effectively, comfortably, and authentically. This episode sets you up for networking success. We end with an unexpected - but fun - example: online dating apps! When is networking more important...
Jul 07, 2025•55 min•Ep. 406
PR (Public Relations) has the power to drive awareness, reputation, and credibility for your startup. How do you make it all work? In this Quick Hit, you’ll hear Amy Jackson. She’s the Founder & CEO of TaleSplash, who builds PR programs for founders & innovative brands by engineering a strategy that actually works. Enjoy the full episode here
Jul 02, 2025•17 min•Ep. 405
Today, we’re kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of fun and hours of great brainstorming, but how much actually gets rolled out the way you planned? We’ve revamped the process to make strategic planning deliver on the real objective: an actionable strategy that moves your business. In this episode, you’ll hear what makes our strategic...
Jun 30, 2025•51 min•Ep. 404
Today, we’re kicking off a new podcast series! You loved our Creative Series. This time, the focus is on something all of you want, but are oftentimes struggling to conceive and implement: Strategy That Moves Your Business. You can expect to hear tips on actionable strategic planning, how to build highly-effective teams & organizations, how to create a culture that creates a landing pad for top talent, and how to roll out effective and efficient branding & marketing that deliver on your ...
Jun 29, 2025•3 min
HR (Human Resources) has been a staple of organizations over the years. With all the changes to the workplace in recent years, is your HR department due for an update? In this Quick Hit, we share how HR can evolve to better support the needs of businesses today. Make sure to listen to the full episode here
Jun 25, 2025•15 min•Ep. 403
Bots are everywhere. Yes, there are reasons to be worried. Ad fraud can hijack your campaigns and deplete your ad spend quickly. But, there is hope! Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. That’s why we welcomed on Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. And as always, if you need Strat...
Jun 23, 2025•52 min•Ep. 402
Customer experience (CX) can be a game-changer when it comes to differentiating your brand. Get your CX to a good place by creating a true relationship with your customers - not just selling to them. In this Quick Hit, you’ll hear how from Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. Catch the full episode here
Jun 18, 2025•20 min•Ep. 400
You can’t achieve your goals - in work or life - without the support from others. Your inner circle makes a world of difference. Finding your inner circle comes down to coming up with criteria, creating a plan that breaks down how you’ll build your circle, deciding how you’ll continue to cultivate the inner circle you’ve built, and looking for ways to proactively support your inner circle. Follow these steps and you’ll have an amazing support system to help you achieve your dreams. And as always...
Jun 16, 2025•42 min•Ep. 400
What’s even more challenging than recruiting talent? Retaining talent. We all know how important a strong team is to business success. In this Quick Hit, you’ll learn how to keep your team together. Take in the full episode here
Jun 11, 2025•18 min•Ep. 399
Sure, it’s nice to be the category leader. But, there can only be one leader - making many of us underdogs. Being an underdog can feel very daunting. That doesn’t mean you can’t be highly successful in your own right. We wanted you to learn from a trailblazer who helps underdogs for a living, so we welcomed on Paul Mellor, Founder & Managing Director of Mellor&Smith. They’re an advertising agency specializing in getting Underdog brands NOTICED. Make sure to check out their 13½ Ways to Gr...
Jun 09, 2025•58 min•Ep. 398
Recruiting talent has never been more competitive - and candidates are expecting more than ever. How do you knock your recruiting out of the park? In this Quick Hit, you’ll hear how it comes down to developing recruiting profiles and recruiting where your candidates are. Hear all the examples in the full episode here
Jun 05, 2025•19 min•Ep. 397
When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical fo...
Jun 02, 2025•55 min•Ep. 394
Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. In this Quick Hit, you’ll learn how to drive synergies between Marketing and Sales by getting clear on what you are selling and getting clear on the ecosystem that surrounds your target client/customer/consumer. Hear the full episode here
May 28, 2025•17 min•Ep. 394
Strategy planning! What worked for you this year? How do you want to position yourself next year? Guide successful strategy planning by asking what you want to be when you grow up, what needs to be true in order to achieve it, what success looks like, and whether your organization is inspired and motivated. Let’s knock the next year out of the park. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthri...
May 26, 2025•47 min•Ep. 394
One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. In this jam-packed Quick Hit, you’ll hear some of our insights to help you secure that promotion. Catch the full episode here
May 21, 2025•15 min•Ep. 393
It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Partner of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning fo...
May 19, 2025•54 min•Ep. 392
Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our businesses around at ForthRight People & ForthRight Business. But what exactly is your brand positioning? In this Quick Hit, you’ll hear from Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to enjoy the full episode here and grab Kathy’s brand positioning templates at TheClarityWizard.com/Podcast
May 14, 2025•22 min•Ep. 391
Now that the first 3 principles of Vigilant Leadership are under your belt, it’s time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan. Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your ...
May 12, 2025•41 min•Ep. 390
Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. In this Quick Hit, you’ll hear from Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast. Check out the full episode here
May 07, 2025•23 min•Ep. 389
Leading from afar is a position we will most likely be finding ourselves in for a while. Over the past couple of years, you may have found yourself in the “doer” role more often than you’d like. If you are working IN your business more than ON your business, this is the episode to help you dig yourself out of the weeds. And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INST...
May 05, 2025•1 hr 5 min•Ep. 388
Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. In this Quick Hit, you’ll hear Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. Enjoy the full episode here
May 01, 2025•17 min•Ep. 387
Differences between generations aren’t anything new. But, this generation entering the workforce - mainly Gen Zers - seems to be throwing all of us for a loop. We’ve heard a lot about struggles with communication, motivation, and accountability. What’s going on here?! We wanted you to learn from an expert on all things generational differences, so we welcomed on Mark Beal, Assistant Professor of Professional Practice, Communication at the Rutgers University School of Communication and Informatio...
Apr 28, 2025•58 min•Ep. 386
Building a team is a crucial step as your business matures. And your team can be a huge help in strengthening your branding and marketing efforts. In this Quick Hit, you’ll hear Victoria Hajjar, Founder of Ugli Ventures. They help transform your business from ugly to beautiful and give you the tools to grow. Make sure to check out the full episode here
Apr 24, 2025•17 min•Ep. 385
It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investm...
Apr 21, 2025•59 min•Ep. 384
It can be difficult to keep up with the marketing and branding landscape - it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. Listen to the full episode here
Apr 16, 2025•22 min•Ep. 383
Now that we’ve covered the first two, it’s time for the third principle of Vigilant Leadership: Enabling the Action Plan! Note how we said “enabling,” not “doing.” That means we’ll also be talking about letting go of control. Enabling the action plan means assigning the right people to the right roles, creating foundational operating principles for success, building capability and setting expectations, letting things go, and practicing self-awareness. Put it all together in this episode. And as ...
Apr 14, 2025•53 min•Ep. 382
Cold emailing is one of the toughest things to do well. So many companies and marketers get lazy and resort to automation WITHOUT personalization - totally losing the human touch a well-crafted email deserves. In this Quick Hit, you'll learn how to craft cold emails that convert from Laura Robison. She’s the Founder of GainKite, an email marketing consultancy. Check out the full episode here
Apr 09, 2025•18 min•Ep. 378
