Dave Gray Q2: How is it possible to intentionally design corporate culture?

Alex Osterwalder chats with Culture Map creator Dave Gray on the importance of building a great place to work. If you're new to the Culture Map, here's an introduction and free download of the tool: http://blog.strategyzer.com/posts/2015/10/13/the-culture-map-a-systematic-intentional-tool-for-designing-great-company-culture