Lead Generation Management Best Practices

If you are in business and value leads that generate revenue, you want a lead-generation management system that works. Because a lead is one thing, but managing that lead to get the maximum value is another.

Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses the types of leads that organizations typically pursue, but also how to grade them and maximize the lead pipeline to ensure all efforts drive revenue.