Building Powerful Narratives: The Four Norms Framework with Jason Locy

This second installment with Jason Locy, author of "Culture Bending Narratives," brings us into the practical frameworks for building organizational narratives that drive meaningful change. Discover how to move beyond surface-level storytelling to create deeper narratives that align with your organization's purpose and values. You'll learn:

• How to use the Four Norms Framework (desires, mindsets, behaviors, and language) to evaluate and build your narrative
• Understanding the three key strands that make up a powerful narrative: cultural, personal, and aspirational
• Why tension between these narrative elements is necessary and how to harness it productively
• Practical approaches to strategic planning that remain flexible in our rapidly changing world

Whether you're leading a large organization or building your personal brand, this episode provides concrete tools for crafting narratives that authentically reflect your values and drive positive change in the world.

LINKS:

• Jason Locy
• Istoria Collective