004: The Advantage: The Just Cause

Our reputation, good or bad, gets created in minutes. Not weeks, months or years. That reputation then spreads at the speed of social media. Ten years ago, Conscious Capitalism wasn't a phrase anyone knew. Sinek wasn't writing about the companies, best positioned for the long-game, are those passionately fighting for a Just Cause. Times have changed. Entrepreneurs are affected. Those who adapt, win. Those who don't, die. A Just Cause is the ultimate advantage.