Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing. Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise. In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life...
Jun 22, 2023•37 min
We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company. How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode! - 💡 RESOURCES ...
Jun 15, 2023•21 min
What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”? We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen. In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a...
Apr 19, 2023•26 min
Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think. Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the smal...
Apr 03, 2023•34 min
If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first. If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need. Should you even create content at all? Maybe you should, and maybe you shouldn’t. The only way to know is to have a full plan in ...
Mar 09, 2023•16 min
Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. - 💡 RESOURCES Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult - 📝 SHOW NOTES 00:00 The danger of expertise 00:52 The Ma...
Feb 15, 2023•14 min
It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, Tub...
Feb 08, 2023•35 min
If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book. And when you do, you need to talk to today’s guest. Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer,...
Feb 01, 2023•32 min
When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you. This means you fast-track the time between stranger to prospect to paying client. As we say at Story Greenlight: Tell your stories, get more clients. There’s a whole process for exactly how we help you do that called the Story ...
Jan 26, 2023•18 min
As experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world. Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey. Including why he’s deciding to continue releasing content on YouTube while hitting the pause button on the...
Jun 24, 2022•25 min
Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns. Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there ...
Jun 10, 2022•1 hr 3 min
Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you. It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself. – 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about l...
Jun 10, 2022•27 min
If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating. Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well. -- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our p...
Jun 03, 2022•23 min
Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point? Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business w...
May 27, 2022•46 min
Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us. Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, ...
May 20, 2022•50 min
How do you actually get a story out of your head and into a video on YouTube? There are lots of ways to do it, but it’s easy to get confused and frustrated in the process. Today Jeff Bartsch talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level. If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s ...
May 13, 2022•35 min
As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model. If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game. Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy. She is a speaker, creator, and coach who specializes in helping creators to share what they love with the w...
May 06, 2022•43 min
What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next? Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the toll those achievements took on his family, his physica...
Apr 29, 2022•38 min
As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple. Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the to...
Apr 22, 2022•38 min
Content creators love to throw around the term “cinematic.” In this episode, we’re gonna talk about what the term “cinematic” actually means, why it matters to every content creator including you, and why getting “cinematic” results might look different than you might think. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCES Mentioned episodes: Episode 007...
Apr 15, 2022•24 min
As content creators, we’re usually ready to agree that creativity is important. What we might not realize is how much our creativity can stretch and evolve, no matter our backgrounds and no matter our current state. Doc Rock is a YouTuber, trainer, speaker, podcaster, moderator, and the director of community at Ecamm. He is a self-described “Swiss Army Nerd” – like the knife, not the country – and his personal mission is to positively touch the lives of a billion people through collaborating and...
Apr 08, 2022•47 min
Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out. JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he’s the CEO of Perfect Zone Productions, and his mission is to help his clients craft and relea...
Apr 01, 2022•47 min
Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press. The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time. Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW st...
Mar 25, 2022•54 min
YT creators are known for wanting more views and more subscribers, usually so they can earn more money. But if that happens, then what? How much is enough? Why are we creating in the first place? Today’s guest knows all about that journey. Dan Currier began in the world of software systems engineering, started creating on YouTube as a hobby, then transitioned into seriously studying the fundamentals behind growth on YouTube and helping others in their journey. As the founder of Creator Fundament...
Mar 18, 2022•47 min
It’s been said that in many contexts, the most dangerous number is one – relying on one idea, one main client, or definitely relying on just ONE income stream. Today’s guest has built his creative work into a full-time income that started as 90% freelance work and 10% other income streams, to completely flipping that ratio upside-down, including an on-going sponsorship from his dream, multi-billion-dollar brand – and they approached HIM . Javier Mercedes began in the world of audio engineering, ...
Mar 11, 2022•41 min
The idea of becoming a full-time content creator is an attractive one to many people. But when you talk to people who are actually doing it, you find that it takes more than just putting videos up online and waiting for money to drop in your bank account. Plus, the people who do it in a sustainable way always do it in light of who they are, and how their story has shaped them along the way. Javier Mercedes began in the world of audio engineering, recording sessions with former US Presidents and ...
Mar 04, 2022•46 min
While the creative world has seen massive change in recent years, the music industry has been dealing with industry-disrupting change for decades now. But as with any change, there is always a way to use that change to our own advantage. Katrina Stone is one of the top-performing musicians on Artlist.io. She is a full-time musician and producer who creates her own music, owns her own music, and distributes her content via TV, film, commercials, and online content all around the world. Get ready ...
Feb 25, 2022•39 min
Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice mes...
Feb 18, 2022•1 hr 8 min
Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience. LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop...
Feb 11, 2022•33 min
When is a can of paint more than just a can of paint? Debi Beard of Debi's Design Diary started her YouYube channel to promote and demonstrate her own line of artisan paint. Not only has the channel grown, but so has an army of hundreds of individual retailers and online influencers who use and sell Debi’s paint line to their own audiences. But the paint itself is only part of the equation – Debi is building an international community of creatives through human connection and online content powe...
Feb 04, 2022•43 min
