#79 The role of sales in how buyers make decisions with Darcy Smyth

On this episode of Stories Behind the Grind, you'll hear from Darcy Smyth, co-director of Why Bravo and the Sales Game. Learn how Sales has changed over the last 30 years, how your buyers make decisions and what role "Play" has in Business.   Topics How Darcy got into psychology What prompted Darcy to combine psychology and sales Using selling to solve someone elses problem Sales as a service How the world of sales has evolved over the last 5 years Adapting to the ability to sell socially How social media changed the way we market and sell The shift in businesses brought about by COVID-19 Taking the sales game from an in-person event to a virtual environment The Role of play in business Key factors that influence how buyers make their decisions How business can best position themselves in the digital environment Darcy's definition of the grind   Links: The Sales Game - https://www.sales.game/