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I'm Carol Masser along with Tim Steneveek with us as Dana Telsey, Founder, CEO and Chief Research Officer of Telsey Advisory Group. We are talking about retail since it is Cyber Monday, and we want to get into some specific names that you seem to be kind of on your radar, and Ralph Lauren is one of them. Data it's up sixty percent year to date, and I think it might even be trading at an all time high today. What is it about Ralph Lauren that you find so interesting?
They're capturing new and younger customers. They have opportunity to expand globally and they're on everyone's watch list. They have stores and they have online and they've also enhanced their wholesale channel. So the strength of how that brand is able to appeal to multi generations as compelling.
That blows me away because it has been around for a long time, so iconic with its founder, but here it is like still going.
And still relevant to younger and their core customers.
The branding is certainly an important side of that, but also figuring out the supply chain and figuring out tariffs. They've done a good job.
They've done it. And take a look at the new things they're doing. If you look at some of their stores lately where they have restaurants, there's lines out there for the Ralph Lauren coffee. Is it profitable for them? Like what drand do, huge traffic driver. Brand awareness brings a younger consumer and makes their brand top of mind, and you're seeing more companies begin to do things like that. Coach is going to do the Coach Coffee shop. Aritzia has the Aok cafe with some of the balth Bazar
pastries there. So the experience and experiences create memories. The experience of shopping, eating, being able to meet friends and socializing keeps the brand top of mind.
Okay, that's Ralph Lauren RL is the ticker. What about the ticker Shoo Shoes Steve Madden? Little change so far this year About ten percent or more of the float is shorted right now.
What's interesting about that? That is what's interesting for next year. They acquired a company called Kurt Geiger which basically has higher prices than they have more of a handbag business. They're beginning to open stores in the US, benefiting from Steve Madden's supply chain. At the same time, don't forget the course Steve Madden business, where they've had a real uptick because now consumers are wearing more than just sneakers.
They're wearing the brown Swede tall chaft boots, They're wearing shoes to go out with dresses and for casual wear. Given the change in wardrobing and their ability to basically being able to have the test and react model, they're fast at capturing trends. And Steve Madden, given some of the interviews he's done lately, has made him relevant to all different generations.
Yeah, that's another one that he's not been around for a while, it's still relevant very much. So all right, let's talk Macy's. They actually report their earnings on Wednesday. The stock is up about thirty four percent year to date. Tell us about Macy's which has gone through over the last few years some really rough times.
But also they have the bold new chapter strategy with the CEO, Tony Spring, who's been at the company forever, but CEO of Macy's for a short period of time, and he's putting initiatives in place that are basically bringing newness. When you think about Macy's for Holiday twenty twenty five, around forty percent newness to the assortment. And let's watch for twenty twenty six for some expansion of Bloomingdale's new brands capturing more of their customers dollars. And you know what,
it's the newness of what the concept is. It's not the oldness of department stores that Tony is attracting existing customers and new customers.
And what's the way they're getting customers to the door.
A couple different ways. I think they're doing it through some of their loyalty programs. I think they're doing it both online and in store. And I think they're investing in the stores. They've shrunk the store base to focus on what matters and putting more service in some of their stores that are some of their best at stores.
All Right, got to say, one of the things that always kind of blows us away is just cosmetics. Just the explosion we've seen. We've seen it with sefour, but Alta reports this week this doock up almost thirty percent year to date. I think they report on Thursday. It is the cover story of Bloomberg business Week just talking about you know, you don't maybe think it it's the largest I think beauty retailer in the country because it's
kind of in malls and it's in hidden places. But it's just been a standout.
It's been on a tear lately. And with Keisha Steelman, who's been at the company I believe for fourteen years. Yeah, took over CEO last year. Her Beauty on Leash plan is doing a couple different things. They brought in more new brands this year so far, about forty nine new brands in the first half of the year compared to under twenty five last year. She has stepped up international expansion with the acquisition of space k and now opening
stores in Mexico and the Middle East through partners. She has also uptick frankly, some of the initiatives that they have, whether it's the service initiatives in store, whether it's bringing new products, and I think that service, whether it's the
hair salons or others, it drives traffic there. Yeah, and so with their loyalty program, they're a must go to because the blend of mass and prestige and she gets out of what she feels isn't as impactful, So the target ALTA partnership won't be going forward after it ends later this year.
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