Pre-launch spiral & trusting the (bridal) fabric flow #104
Episode description
Johanna is launching a new sewing pattern after an 18-month hiatus and is a bundle of nerves. Has all the hard work of the past few months been for nothing?Malena steps in to talk her off the ledge, and together they agree that you have to play the long game. Everything we make, release, and stumble through is part of a bigger learning process.
And speaking of learning curves, Malena has been deep in the world of bridal wear lately, and the revelations have been coming fast. Including this: sometimes the math isn't mathing when it comes to fabric, and you have to trust the flow. Quite literally!
Shop Johanna's new pattern:
and check out the vertical Sew-Along videos mentioned in the episode
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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.
hazelhenpatterns.com (get your free Malva t-shirt pattern)
About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.
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