Making Malena's pattern launch a success #59
Episode description
Malena is releasing a new Hazelhen pattern for the first time in years (yay!). But she recently had a revelation that made her rethink the launch process. So now she has to come up with a whole new game plan, and Johanna is here to help.
Plus, there is an update on Johanna's situation, which left her in dire straits (which she talked about in last week's episode). Hint: Things are looking up!
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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.
https://www.instagram.com/hazelhenpatterns
https://www.hazelhenpatterns.com (get your free Malva t-shirt pattern)
About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.
https://www.thelaststitch.com
https://www.instagram.com/laststitch