Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in t...
Mar 12, 2024•37 min•Ep. 168
Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choos...
Feb 28, 2024•34 min•Ep. 167
Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation. But first, they explain what led them to consider rebranding the podcast...
Feb 21, 2024•36 min•Ep. 166
The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors. Key Time S...
Feb 06, 2024•23 min•Ep. 165
While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea...
Jan 16, 2024•29 min•Ep. 164
In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, rea...
Dec 05, 2023•36 min•Ep. 163
This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your ow...
Nov 28, 2023•36 min•Ep. 162
We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life. Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled t...
Nov 21, 2023•16 min•Ep. 161
Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined. We delve into the lessons failure can teach us and how to pivot from it positively. After listening,...
Nov 14, 2023•38 min•Ep. 160
What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels ...
Nov 08, 2023•47 min•Ep. 159
Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, increase marketing and PR savvy, refine communication skills, bolster networks and networking skills, and enhance leadership abilities. Tune in to lear...
Oct 31, 2023•34 min•Ep. 158
Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge? While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage. In this final episode of our three-part series on microstressors, Lori and Nola equip you with quick and easy stress management techniques that can turn microstressors into powerful tools for success. Don't let that sneaky micr...
Oct 24, 2023•31 min•Ep. 157
Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture. Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and lev...
Oct 17, 2023•32 min•Ep. 156
Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take. And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfecti...
Oct 10, 2023•48 min•Ep. 155
Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but aren’t sure if your different approaches would work, this episode is for you! Join hosts Nola Boea and Lori Vajda as they sit down with a remarkable father-daughter team who decided to start a nonprofit together in order to make a difference in their commu...
Oct 05, 2023•34 min•Ep. 154
If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don’t have the time right now.” Stay tuned, friend, for what is sure to be a lively discussion as co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, author, and podcast host, Nik...
Sep 28, 2023•41 min•Ep. 153
Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process. In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an in-depth discussion. If you've ever wondered how you can turn your talents, interests, skills, or career experience into a livelihood or whether workin...
Sep 20, 2023•36 min•Ep. 152
Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business! In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her d...
Sep 13, 2023•36 min•Ep. 151
We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!
Sep 05, 2023•48 min•Ep. 150
Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either. These small individual stressors, such as constant meetings, deadline pressures, and the challenge of balancing work and life—may not seem overwhelming on their own. But, what you don’t know CAN hurt you! Join hosts Nola Boea and ...
Aug 30, 2023•18 min•Ep. 149
Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it’s not surprising that 83% of survey respondents said they were burned out. In this episode, we pull back the curtain on the stressors that might be unimportant on the surface but could be impeding your wellbeing. Join hosts Nola Boea and Lori Vajda as they discuss microstressors and how, if unadd...
Aug 22, 2023•27 min•Ep. 148
Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise. In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the ke...
Aug 15, 2023•27 min•Ep. 147
Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties. In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us ...
Aug 09, 2023•31 min•Ep. 146
Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment? In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer for ...
Aug 02, 2023•29 min•Ep. 145
Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses. In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, abo...
Jul 25, 2023•25 min•Ep. 144
The global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience,...
Jul 18, 2023•30 min•Ep. 143
Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience. Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target...
Jul 11, 2023•21 min•Ep. 142
As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life. And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself. Today is the Fourth of July, also known as Independence Day, here in the US. It’s a national holiday and an extended weekend that a lot of Americans look forward to. Traditionally, during this time, families and friends ...
Jul 04, 2023•20 min•Ep. 141
If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life....
Jun 27, 2023•29 min•Ep. 140
Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy s...
Jun 22, 2023•23 min•Ep. 139
