Your Product is Not Their Problem
Jun 05, 2021•4 min
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Episode description
There are no facts inside your building, so get the heck outside:
I just had a call with Lorenz, a former business school student who started a job at a biotech startup making bacteria to take CO2 out of the air. His job was to find new commercial markets for this bacteria at scale. And he wanted to chat about how to best enter a new market.
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