Steve Blank Podcast - podcast cover

Steve Blank Podcast

Steve Blank, eight-time entrepreneur and now a business school professor at Stanford, Columbia and Berkeley, shares his hard-won wisdom as he pioneers entrepreneurship as a management science, combining Customer Development, Business Model Design and Agile Development. The conclusion? Startups are simply not small versions of large companies! Startups are actually temporary organizations designed to search for a scalable and repeatable business model.
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Episodes

How companies strangle innovation – and how you can get it right

I just watched a very smart company try to manage innovation by hiring a global consulting firm to offload engineering from “distractions.” They accomplished their goal, but at a huge, unanticipated cost: the processes and committees they designed ended up strangling innovation. There’s a much better way.

Sep 19, 201715 min

Working Outside the Tech Bubble

Annual note to self – most of the world exists outside the tech bubble. —– We have a summer home in New England in a semi-rural area, just ~10,000 people in town, with a potato farm across the street. Drive down the road and you can see the tall stalks of corn waving on other farms. Most people aren’t in tech or law or teaching in universities; they fall solidly in what is called working-class. They work as electricians, carpenters, plumbers, in hospitals, restaurants, as clerks, office managers...

Aug 17, 20176 min

National Security Innovation just got a major boost in Washington

Two good things just happened in Washington – these days that should be enough of a headline. First, someone ideal was just appointed to be Deputy Assistant Secretary of Defense. Second, funding to teach our Hacking for Defense class across the country just was added to the National Defense Authorization Act. Interestingly enough, both events are about how the best and brightest can serve their country – and are testament to the work of two dedicated men.

Jul 21, 201711 min

Why good people leave large tech companies

If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. Antoine de Saint-Exupéry I was visiting with an ex-student who’s now the CFO of a large public tech company. The company is still one of the hottest places to work in tech. They make hardware with a large part of their innovation in embedded software and services. The CFO asked me to stay as one of the engineering directors came in for...

Jul 11, 20179 min

Why a Company Can’t “Be More Like a Startup”

As more and more companies face disruption from globalization, new technology, and startups that have more capital than the incumbents, the continuing cry from Wall Street investors is, “Why can’t companies be as innovative as startups?” Here’s one reason why: Startups can do anything. Companies can only do what’s legal.

Jun 30, 20179 min

Hacking for Defense @ Stanford 2017 – Lessons Learned Presentations

We just finished our second Hacking for Defense class at Stanford. Eight teams presented their Lessons Learned presentations. Hacking for Defense is a battle-tested problem-solving methodology that runs at Silicon Valley speed. It combines the same Lean Startup Methodology used by the National Science Foundation to commercialize science, with the rapid problem sourcing and curation methodology developed on the battlefields in Afghanistan and Iraq by Colonel Pete Newell and the US Army’s Rapid Eq...

Jun 20, 201710 min

Innovation, Change and the Rest of Your Life

I gave the Alumni Day talk at U.C. Santa Cruz and had a few things to say about innovation...Even though I live just up the coast, I’ve never had the opportunity to start a talk by saying “Go Banana Slugs.” I’m honored for the opportunity to speak here today. We’re standing 15 air miles away from the epicenter of technology innovation. The home of some of the most valuable and fastest growing companies in the world. I’ve spent my life in innovation, eight startups in 21 years, and the last 15 ye...

May 11, 201721 min

Everything You Ever Wanted to Know about Marketing Communications

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their op...

Apr 07, 201716 min

Herding Cats – Using Lean to Work Together

When Colonel Peter Newell headed up the Army’s Rapid Equipping Force (REF) he used lean methods on the battlefields of Iraq and Afghanistan to provide immediate technology solutions to urgent problems. Today, his company BMNT does for government and commercial customers what the Rapid Equipping Force did for the U.S. Army. Pete and I created the Hacking for Defense class (with Joe Felter and Tom Byers.) One of the problems our students run into is that there are always multiple beneficiaries and...

Mar 31, 201713 min

Why Some Startups Win

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news.

Mar 20, 201713 min

The No Excuses Culture

Getting ready for our next semester’s class, I asked my Teaching Assistant why I hadn’t seen the posters for our new class around campus. Hearing the litany of excuses that followed –“It was raining.” (The posters go inside the building.) “We still have time.” (We had agreed they were to go up a week ago) — I had a strong sense of déjà vu. When I took the job of VP of Marketing in a company emerging from bankruptcy, excuses seemed to be our main product. So we created The No Excuses Culture.

Mar 10, 20177 min

Don’t let process distract you from finding the strategy

The latest “aha” moment for me when I was at Columbia University teaching an intensive 5-day version of the Lean LaunchPad/I-Corps class. The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design, Customer Development and Agile Engineering.

Mar 04, 20177 min

Innovation – something both parties can agree on

On the last day Congress was in session in 2016, Democrats and Republicans agreed on a bill that increased innovation and research for the country. For me, seeing Congress pass this bill, the American Innovation and Competitiveness Act, was personally satisfying. It made the program I helped start, the National Science Foundation Innovation Corps (I-Corps) a permanent part of the nation’s science ecosystem. I-Corps uses Lean Startup methods to teach scientists how to turn their discoveries into ...

Mar 04, 20177 min

Hacking for Diplomacy @ Stanford –What We Learned With the State Department

We just held our final week of the Hacking for Diplomacy class, teaching students entrepreneurship and “Lean Startup” principles while they engaged in national public service applying advanced technologies to solve global challenges. Seven student teams delivered their final Lessons Learned presentations documenting their intellectual journey over just 10 short weeks in front of several hundred people in person and online. And what a journey it’s been.

Dec 21, 201621 min

Machine Learning Meets the Lean Startup

We just finished our Lean LaunchPad class at UC Berkeley’s engineering school where many of the teams embedded machine learning technology into their products. It struck me as I watched the teams try to find how their technology would solve real customer problems, is that machine learning is following a similar pattern of previous technical infrastructure innovations. Early entrants get sold to corporate acquirers at inflated prices for their teams, their technology, and their tools. Later entra...

Nov 23, 20168 min

Hacking for Diplomacy – The State Department Takes Notice

We’ve just held our seventh and eighth weeks of Hacking for Diplomacy at Stanford, and the attention our course is getting from Washington – and around the world – has been interesting. Following Secretary of State John Kerry’s meeting with the students early in the quarter, Deputy Secretary of State Tony Blinken paid a visit to the class in Week 7 and four foreign ministers in week 8.

Nov 23, 201618 min

How The Marine Corps Builds an Innovation Culture

Jennifer Edgin is the Chief Technology Officer of the Intelligence Division at the Headquarters of the Marine Corps. As the Senior Technical Advisor to the Director of Intelligence, she is and is responsible for building and infusing new technologies within the Marine Corps Intelligence, Surveillance, and Reconnaissance Enterprise (MCISRE). Jennifer is one the “innovation insurgents” inside the Department of Defense driving rapid innovation. Here’s her story of the Lean innovation accelerator sh...

Nov 13, 201611 min

The State Department Meets the Lean Startup – Hacking For Diplomacy

The academic year is in full swing at Stanford and already we’re deep into our new Hacking for Diplomacy course. Building off last spring’s pioneering Hacking for Defense class, which sought to connect Silicon Valley’s innovation culture and mindset to the Pentagon and the intelligence community, we’ve now expanded our horizons to the Department of State.

Nov 03, 201616 min

The 11 Bad Habits Killing Innovation in Your Company

Alexander Osterwalder invented the Business Model Canvas, co-founded strategyzer.com and was the lead author of Business Model Generation which sold a million copies in 30 languages. Alexander and I often collaborate on new ideas for corporate innovation. Here’s his guest post on what bad habits to avoid inside of a company.

Oct 14, 201612 min

Working Hard is not the same as working smart

Measuring how hard your team is working by counting the number of hours they work or what time they get in and leave is how amateurs run companies. The number of hours worked is not the same as how effective they (and you) are.

Sep 23, 20167 min

The National Geospatial Intelligence Agency Goes Lean

We tend to associate the government with words like bureaucracy rather than lean innovation. But smart people within government agencies are working to change the culture and embrace new ways of doing things. The National Geospatial Intelligence Agency (NGA) is a great example.

Sep 23, 201613 min

Why the Navy Needs Disruption Now (part 2 of 2)

This is the second of a two-part post following my stay on the aircraft carrier USS Carl Vinson. Part 1 talked about what I saw and learned – the layout of a carrier, how the air crew operates and how the carrier functions in context of the other ships around it (the strike group.) But the biggest learning was the realization that disruption is not just happening to companies, it’s also happening to the Navy. And that the Lean Innovation tools we’ve built to deal with disruption and create conti...

Jul 30, 201619 min
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