How to Make a World Cup Bid
Sep 26, 2024•56 min
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Episode description
Today’s interviewee, Jonathan Luff, was a British diplomat for more than a decade, and worked on the British bid for the 2018 World Cup in the Prime Minister’s office.
Timestamps:
[00:00] Introduction
[00:21] How do you bid for the World Cup?
[11:37] Was the UK too naive to win a bid?
[20:52] Does British soft power still matter?
[23:51] What are the bottlenecks to British economic growth?
[31:37] Can Britain do strategic deterrence with limited resources?
[36:25] How do British diplomats and American diplomats differ?
[48:10] Was Cameron’s foreign policy all a mistake?
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