State of Search - podcast cover

State of Search

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Welcome to your home for the latest search marketing news and views of the world. From Berlin to Bucharest, London to Lisbon, the Silicon Valley and beyond, Our hosts will discuss the latest headlines and issues from search engine marketing,social media and more.
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Episodes

SES New York 2012 Recap

In this SES New York 2012 Recap, Bas speaks on location with TopRank Online Marketing CEO Lee Odden, the Director at Rosetta and President of SEMPO, Stone Temple Consulting President Eric Enge and Director of Internet Marketing at Nordic eMarketing, Kristjan Hauksson.

Nov 11, 201932 min

Search Personalization and Privacy

Search Personalization and privacy, Google, Bing, Baidu ,Yahoo,Facebook and more are discussed as Bas exclusively talks to SMX Conference Chair and Search Engine Watch Editor in Chief Danny Sullivan.

May 08, 201244 min

Google Penguin and Panda Updates; Ray-Ban Facebook Hoax

Bas and Roy run down the latest news regarding the Google Penguin and Panda Updates, plus Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure; Could Your +1s actually be Domain Based; SEOmoz Raises 18 Million Dollars in VC Funding‎.

May 01, 201254 min

Integrated Content Marketing with Search and Social Media

Bas discusses Integrated Content Marketing with Search and Social Media with the CEO of TopRank Online Marketing and the author of the new book Optimize:How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden.

Apr 24, 201252 min

Yahoo Reorganization; Google Analytics for Google +

Yahoo To Be Operating in Three Groups Says CEO following the layoff of 2,000 employees; Google Analytics To Be Used For Measuring Google+ Pages: Google CEO Larry Page: What Did He Accomplish in his First Year.

Apr 10, 201255 min

MySpace and JCPenney On The Rebound

Since December, when MySpace introduced a new music player, the site has signed up one million new users. Bas and Roy also discuss Pinterest and the JCPenney rebound one year after their SEO scandal.

Feb 13, 201254 min

How Recession is Affecting Search and Social

Bas and Roy discuss if recession is affecting search and social and their ongoing challenges with clients. They also look into the Google privacy policy change.

Jan 30, 201255 min

Google Search Plus Your World

Bas and Roy discuss The Kenya controversy and the Google Search Plus Your World dilemma. Google Search Plus Your World gives search results based on the user’s social media connection with Google+.

Jan 16, 201254 min

Google Chrome Sponsored Post Controversy

Google is caught up in Chrome sponsored post controversy, being accused of violating its own guidelines on paid advertising links, which they blame it on marketing partner Unruly Media. Bas and Roy explain the SEOBook article.

Jan 03, 201247 min

Best and Worst of 2011 in State of Search

Recapping the Best and Worst of 2011 in the State of Search as Bas and Roy run down the top stories of the year from Google Panda to Google Plus. They also review the guests they spoke with and the conferences they attended.

Dec 27, 201154 min

How to Take Your Site From Suck to Unsuck

How to Take Your Site From Suck to Unsuck as Bas and Roy talk to Best Selling Author, Marketing Optimization and User Experience expert Bryan Eisenberg about a recent blog post entitled How to Go From Suck to Unsuck.

Dec 20, 201155 min

Yahoo Stuggle; Google AdWords and AdSense Pros and Cons

Yahoo board of directors are leaning toward selling a minority stake in the company, and they are looking at ways to bolster their product and financial strategies. Bas and Roy look at the struggles Yahoo is dealing with, as well give their pros and cons when it comes Google AdWords and AdSense.

Dec 06, 201156 min

Matt Cutts Crowned Google Distinguished Engineer

Matt Cutts is now Crowned Google Distinguished Engineer, Bas and Roy discuss the industry reaction, plus how Google is doing a lot with snippets, metadata and personalization of social search.

Nov 15, 201154 min

SEO Training Stories; Google + in Google Apps; Google Maps API Limitation

Bas and Roy start off with a discussion on their individual SEO training and education from teaching from how to prevent spam to linkbuilding to Google Pagerank. They also discuss how Google + is now made available on Google apps, and the limitations Google is making to their Google Maps API.

Nov 01, 201157 min

Google Encrypted Search; Conference Training in Demand

Google Encrypted Search discussion and conference attendees demanding more training as Bas and Roy talk with Head of SEO Brilliant Media and the organizer of the Sascon Search, Analytics and Social Media Mini-Conference Pete Young.

Oct 25, 201154 min

A4UExpo London Preview 2011

A4UExpo organizer Matthew Wood joins Bas and Roy to preview the upcoming show in London, including how State of Search is running a SEO competition together with A4U Expo.

Oct 11, 201156 min

The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity

The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity? The last ten years was the decade of Google. But now the search market is changing rapidly. Is Facebook becoming the new Google? What is the significance of the massive development of Apple and Android Apps? What do the users want and how should marketers react to the new situation? What are the opportunities, what is only hype? Panelists include: Sara Andersson, Founder and Senior Strategist, S...

Sep 20, 20111 hr

ThinkVisibility Conference Recap; New Google Sitelinks

Guest Commentator Dom Hodgson talks to Bas and Roy about the just passed ThinkVisibility Search, Social Media and Affiliate Conference, plus Roy rants on why we still cannot search Google+ on Google+ as well as a discussion on new Google sitelinks.

Sep 06, 201153 min

What's Shaking in Social Search?

Bas has on Li Evans to talk shop on Google+, how Google may be dropping the ball on social search, and how they think you should use each of your social networks.

Aug 23, 201156 min

Yahoo! Algo Transition

Bas and Roy speak with Cedric Chambaz, EMEA Marketing lead, Small and Medium Businesses Advertising at Microsoft, about transition of Yahoo! search to the Bing algorithm, as well as what the future holds as Bing rolls out more features across the globe.

Aug 16, 201155 min

Removing Sites From Google

Following an update on Google Plus and how business accounts are managing to sprout up, Bas and Roy are joined by Pete Young, Head of SEO at Brilliant Media. They discuss a story broken by James Breckenridge and picked up by several other sources on how you can Remove Any Site From Google (even if you dont control it).

Jul 19, 201155 min
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