The Rise of First Party Data
Mar 03, 2022•22 min•Ep. 263
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Episode description
How many cookies do you have tucked away? This week, host Cameron D’Ambrosi is joined by Mano Pillai, Chief Product Officer at LiveIntent to discuss alternatives to using third-party cookies as served as a persistent identifier. They explore the potential for email address-based identifiers to meet platform demands for customized consumer experiences without the negative side effects and regulatory risk of persistent cookie tracking.
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