Making Data-driven Decisions in a Privacy-centric World
May 11, 2023•30 min•Season 329Ep. 329
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Episode description
Measuring the reach of digital advertising and smartphone app performance is a difficult task made more challenging by tightening data privacy regulations. AppsFlyer GM Edik Mitelman joins host Cameron D’Ambrosi to discuss the current state of the consumer data landscape, how platforms must balance first- and third-party data usage, and why the death of cookies is a tremendous opportunity.
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