Episode 779 | 10 Myths Most SaaS Founders Believe

Startups For the Rest of Us

Jun 17, 2025•45 min

--:--

Listen in podcast apps:

Episode description

Are common SaaS myths sabotaging your success?

In this episode, Rob Walling sits down with SaaS growth expert (and TinySeed Institute coach) Marc Thomas to break down ten persistent and damaging myths believed by many SaaS founders and why challenging them is key to scaling smart.

Topics we cover:

(4:52) – “I’m not good at marketing” is a lie
(8:48) – Top-of-funnel obsession
(13:12) – Lifetime affiliate payouts = profit killers
(18:21) – Hiring a marketing team too soon
(21:52) – Chasing new markets too early
(25:08) – Fear of sending more email
(27:36) – Chasing shiny growth hacks like programmatic SEO
(31:14) – Dismissing sales in favor of only self-serve
(35:10) – Avoiding competitor content out of fear

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

For the best experience, listen in Metacast app for iOS or Android

Open in Metacast