How to Launch a Consumer Product Business
Aug 01, 2019•39 min
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Episode description
When our guest, Michele Mehl, went looking for a fitness product that she could fit into her life, she was already a successful startup tech marketing executive and a Mom with a very busy family.
Her family’s history of heart disease got her thinking about a better, more convenient way to exercise. She recruited a co-founder and they begin prototyping a portable stationary exercise bike, one that promoted the same quality of exercises offered at a gym or a spin class, but portable enough to use anywhere.
And so the Excy was born. A Full-Fledged Exercise Bike in a Tiny Device for every body!
Soon after the prototype was built, Michele had a serious accident, requiring months of recuperation, during which time she became even more passionate about her innovative invention.
Michele shares:
* the best customer discovery questions
* Excy's secret sauce (Uncle Mike!)
* her KickStarter crowdfunding story and strategy
* how she figured out manufacturing (only one part is made outside the USA!)
* return policy insights and advice
* how consumer feedback and stories help her get through the tough days
Please visit Excy to learn more: http://www.excy.com
Connect with Michele on LinkedIn: https://www.linkedin.com/in/michelemehlexcy/ and follow Excy on Twitter: https://twitter.com/excyfit and Instagram: https://www.instagram.com/excyfit/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – [email protected].
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥
Her family’s history of heart disease got her thinking about a better, more convenient way to exercise. She recruited a co-founder and they begin prototyping a portable stationary exercise bike, one that promoted the same quality of exercises offered at a gym or a spin class, but portable enough to use anywhere.
And so the Excy was born. A Full-Fledged Exercise Bike in a Tiny Device for every body!
Soon after the prototype was built, Michele had a serious accident, requiring months of recuperation, during which time she became even more passionate about her innovative invention.
Michele shares:
* the best customer discovery questions
* Excy's secret sauce (Uncle Mike!)
* her KickStarter crowdfunding story and strategy
* how she figured out manufacturing (only one part is made outside the USA!)
* return policy insights and advice
* how consumer feedback and stories help her get through the tough days
Please visit Excy to learn more: http://www.excy.com
Connect with Michele on LinkedIn: https://www.linkedin.com/in/michelemehlexcy/ and follow Excy on Twitter: https://twitter.com/excyfit and Instagram: https://www.instagram.com/excyfit/
If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!
Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – [email protected].
You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.
Are you ready for 1 on 1 founder coaching? Please schedule a free convo with me here: https://andelyons.as.me/
Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!
Ande ♥
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