EP 201 Transforming the Way Financial Institutions Serve Women

Almost 50 years after the Equal Credit Opportunity Act of 1974, which ended women needing a male co-signer on loans and credit cards, women are still facing discrimination from financial institutions.

Our guest, Lacy Garcia, is the Founder and CEO of Willow, a woman-led, financial technology and guidance platform that empowers women and the underrepresented with education, coaching, and support through every life journey.

Willow's mission is to pioneer the standard of financial care provided to women and transform the way in which financial institutions serve women.

With two decades in the financial sector as a private banker and marketer in financial services, Lacy understands the challenges of meeting the needs of women clients. She founded Willow to provide women with access to the coaching and personalized guidance she wished had been available to her.

To learn more about Willow, please visit: https://www.trustwillow.com/

Watch these videos to learn more about how Willow can help you:
https://www.youtube.com/watch?v=2DzwvKVWjBY
https://www.youtube.com/watch?v=SWZAehtqHjw

Connect with Lacy and Willow on social here:
LinkedIn: https://www.linkedin.com/company/trustwillow/ and https://www.linkedin.com/in/lacy-garcia/
Instagram: https://www.instagram.com/trust_willow/
Facebook: https://www.facebook.com/trustwillow

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com
#womenandmoney #womenempowerment

00:00 - Andelicious Announcements
04:50 - Meet Lacy Garcia - Co-Founder & CEO of Willow
11:38 - you don't need to be an expert to jump into entrepreneurship and solve a problem for customers
14:00 - Willow will provide a free coaching session if you attend the $avvy FILM SCREENING AND FINANCIAL INDEPENDENCE DISCUSSION on June 7th - tap this link to RSVP :
https://gathr.com/events/06ce9c3d/avvy-film-screening-and-financial-independence-discussion
17:00 - how does the Willow platform empower women to take control of their finances?
31:45 - stop focusing on what you don't know and appreciate yourself for everything you DO know!
36:58 - how Lacy got on the TODAY show + other bootstrapping PR advice for founders!
42:00 - perfection is the enemy of productivity - good enough is good enough!

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