EP 179 Franchising a Brick and Mortar plus App Startup in the Wellness Space
Mar 01, 2022•59 min
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Episode description
When you feel good, you can take on the world!
Our guest, Brittany Driscoll, is the Co-Founder and CEO of Squeeze, a way better massage experience from the founders of Drybar. In fact, she was the person who took DryBar from $30M to more than $100M in revenue.
Squeeze’s revolutionary app-based booking and payment platform makes scheduling, paying, tipping, and rating easy, peasy, so you simply float out with the ability to tip and rate your therapist at your leisure.
You can personalize services giving you control over everything from pressure to in-room settings like lighting and sound to create the ideal indulgent atmosphere for a truly holistic massage.
As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a deep passion for supporting other women in business and has become a thought-leader in her community.
To learn more about Squeeze, visit: https://www.squeezemassage.com/
To learn more about the Squeeze franchise opportunity, visit: https://www.squeezemassage.com/franchising
Connect with Brittany and Squeeze online via:
LinkedIn: https://www.linkedin.com/in/brittany-driscoll-59157a5/ and https://www.linkedin.com/company/squeeze-massage/
Twitter: https://twitter.com/squeezemassage
Instagram: https://www.instagram.com/squeeze/
00:00 - Meet Brittany!
11:35 - the best business ideas come out of personal necessity
12:00 - meet Squeeze Massage
14:30 - funding a capital intensive, asset-based and tech based startup
19:20 - when you have the right team, anything is possible! STITCH THAT ON A PILLOW
33:30 - what you need to know about customer acquisition costs - CAC
38:00 - find out how this newly launched brick + mortar + app startup kept the business alive after the pandemic hit
41:50 - what you need to know when recruiting franchisees - a franchise is a business in a box!
53:40 - how entrepreneurship has served Brittany, personally and professionally
55:30 - people do not buy goods and services, they buy relations, stories and magic. A fave Seth Godin quote
Ande ♥
https://andelyons.com
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need
Our guest, Brittany Driscoll, is the Co-Founder and CEO of Squeeze, a way better massage experience from the founders of Drybar. In fact, she was the person who took DryBar from $30M to more than $100M in revenue.
Squeeze’s revolutionary app-based booking and payment platform makes scheduling, paying, tipping, and rating easy, peasy, so you simply float out with the ability to tip and rate your therapist at your leisure.
You can personalize services giving you control over everything from pressure to in-room settings like lighting and sound to create the ideal indulgent atmosphere for a truly holistic massage.
As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a deep passion for supporting other women in business and has become a thought-leader in her community.
To learn more about Squeeze, visit: https://www.squeezemassage.com/
To learn more about the Squeeze franchise opportunity, visit: https://www.squeezemassage.com/franchising
Connect with Brittany and Squeeze online via:
LinkedIn: https://www.linkedin.com/in/brittany-driscoll-59157a5/ and https://www.linkedin.com/company/squeeze-massage/
Twitter: https://twitter.com/squeezemassage
Instagram: https://www.instagram.com/squeeze/
00:00 - Meet Brittany!
11:35 - the best business ideas come out of personal necessity
12:00 - meet Squeeze Massage
14:30 - funding a capital intensive, asset-based and tech based startup
19:20 - when you have the right team, anything is possible! STITCH THAT ON A PILLOW
33:30 - what you need to know about customer acquisition costs - CAC
38:00 - find out how this newly launched brick + mortar + app startup kept the business alive after the pandemic hit
41:50 - what you need to know when recruiting franchisees - a franchise is a business in a box!
53:40 - how entrepreneurship has served Brittany, personally and professionally
55:30 - people do not buy goods and services, they buy relations, stories and magic. A fave Seth Godin quote
Ande ♥
https://andelyons.com
CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need
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