EP 176 What Startups Need to Know About Conversion Rate Optimization

Conversion rate optimization is a valuable tool in a startup’s took kit. Especially for eCommerce sites.

It helps you dive deep into your key audience and identify what language or messaging best speaks to their needs, resulting in greater customer conversion and retention.

Our guest, AJ Davis, is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

To learn more about how the Experiment Zone can help your startup grow, please visit: https://experimentzone.com/

Follow and connect with AJ and the Experiment Zone on social:

LinkedIn: https://www.linkedin.com/in/ajdavisatx/
Twitter: https://twitter.com/ExperimentZone_
Facebook page: https://www.facebook.com/StartupInsightsPodcast
Instagram: https://www.instagram.com/ajdavis_atx/
Youtube: https://www.youtube.com/channel/UCJMkmKk6Rw6s5pLRnMgnV6w
Pinterest: https://www.pinterest.com/startupinsights/

00:00 - meet CRO specialist AJ Davis!
07:30 - AJ's pre-entrepreneurship story
14:00 - how AJ launched Experiment Zone AND turned her employer into the first customer
22:10 - what is conversion rate optimization
25:30 - how Experiment Zone helps you convert visitors into customers and retain those new customers
29:10 - If we just test red button or blue button, we don’t learn a lot about our customers.
34:15 - how to use your Shopify analytics to improve your conversion rate optimization
40:40 - why hiring a CRO specialist will help your startup grow faster
43:25 - advice for diluting bro culture dynamics
48:50 - why framing everything as an experiment will help you fail faster

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
http://andelyons.com
#croforstartups #conversionrateoptimizationforstartups

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