EP 166 Simple Ways to Get PR for Your Startup
Jan 04, 2022•1 hr 4 min
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Episode description
How can a founder create an effective PR campaign when they’re bootstrapped, time strapped, and don’t have connections?
Our guest, Alyson Campbell, is the CEO & Founder of Heart & Soul PR, Inc., and she’s ready to help you gain the media attention you need to soar in 2022!
With her 15 years of experience in PR/marketing in New York City and Los Angeles, Alyson has served a range of leading consumer brand clients including Mercedes-Benz, British Airways, Hewlett-Packard, the Timberland Company and more in various large, medium, and boutique PR agency settings
In 2015, Alyson founded Heart & Soul PR to provide opportunities for emerging brands to develop and grow their business.
She understands that growth hacking and social media campaigns are terrific strategies for reaching your customer segment and building your sales funnel.
But a good PR strategy will do all that and help with investors, build backlinks to your website, increase brand awareness and credibility, and create a favorable image for your new business.
Up your PR game in 2022 – learn how you can leverage media exposure and get your startup the brand recognition it deserves.
Tap this link to learn more about Heart & Soul PR: http://heartandsoulpr.com
Tap these links to connect with Alyson and follow Heart & Soul PR on social:
Instagram: https://www.instagram.com/heartandsoulpr
Facebook: https://www.facebook.com/heartandsoulpr
LinkedIn: https://www.linkedin.com/company/heart-&-soul-pr-inc- and https://www.linkedin.com/in/alysonscampbell/
Email Alyson for a complimentary discovery call: [email protected]
00:00 - meet Alyson!
06:00 - how Alyson landed TWO singing gigs at Carnegie Hall!
08:40 - why increasing humanity in PR prompted Alyson became an entrepreneur
16:00 - proving value prop and finding product market fit in the service industry
21:00 - how to focus on the long game with your startup
23:00 - why founders need to know their value and properly price their services and products
24:20 - grow your startup with these 3 PR hacks
29:00 - how to leverage HARO to increase PR and media exposure
33:00 - why PR needs to be part of a startup's marketing mix
36:00 - what founders need to have in their startup's PR kit
39:00 - myths about PR
42:00 - an ideal PR case study proving why PR is a key strategy for startups
46:00 - do you use Google Alerts?
50:00 - how founders can get media prepared
55:40 - best mindset hacks for navigating the startup roller coaster ride
58:25 - how the entrepreneurship journey has added value to Alyson's personal and professional life
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
#bestprstrategiesforstartups #bestpodcastforstartups #prforstartups
https://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need
Our guest, Alyson Campbell, is the CEO & Founder of Heart & Soul PR, Inc., and she’s ready to help you gain the media attention you need to soar in 2022!
With her 15 years of experience in PR/marketing in New York City and Los Angeles, Alyson has served a range of leading consumer brand clients including Mercedes-Benz, British Airways, Hewlett-Packard, the Timberland Company and more in various large, medium, and boutique PR agency settings
In 2015, Alyson founded Heart & Soul PR to provide opportunities for emerging brands to develop and grow their business.
She understands that growth hacking and social media campaigns are terrific strategies for reaching your customer segment and building your sales funnel.
But a good PR strategy will do all that and help with investors, build backlinks to your website, increase brand awareness and credibility, and create a favorable image for your new business.
Up your PR game in 2022 – learn how you can leverage media exposure and get your startup the brand recognition it deserves.
Tap this link to learn more about Heart & Soul PR: http://heartandsoulpr.com
Tap these links to connect with Alyson and follow Heart & Soul PR on social:
Instagram: https://www.instagram.com/heartandsoulpr
Facebook: https://www.facebook.com/heartandsoulpr
LinkedIn: https://www.linkedin.com/company/heart-&-soul-pr-inc- and https://www.linkedin.com/in/alysonscampbell/
Email Alyson for a complimentary discovery call: [email protected]
00:00 - meet Alyson!
06:00 - how Alyson landed TWO singing gigs at Carnegie Hall!
08:40 - why increasing humanity in PR prompted Alyson became an entrepreneur
16:00 - proving value prop and finding product market fit in the service industry
21:00 - how to focus on the long game with your startup
23:00 - why founders need to know their value and properly price their services and products
24:20 - grow your startup with these 3 PR hacks
29:00 - how to leverage HARO to increase PR and media exposure
33:00 - why PR needs to be part of a startup's marketing mix
36:00 - what founders need to have in their startup's PR kit
39:00 - myths about PR
42:00 - an ideal PR case study proving why PR is a key strategy for startups
46:00 - do you use Google Alerts?
50:00 - how founders can get media prepared
55:40 - best mindset hacks for navigating the startup roller coaster ride
58:25 - how the entrepreneurship journey has added value to Alyson's personal and professional life
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande ♥
#bestprstrategiesforstartups #bestpodcastforstartups #prforstartups
https://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17
STARTUP DOX Do you need
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