EP 148 Wealth in the Hands of Women Can Change the World

Studies show women use their wealth to make positive change for their families, their communities, and the world at a much higher rate than men.

How can female founders use their businesses, not just for income, but to build generation wealth, so they can increase their impact?

Our guest, Erin Austin is a consultant and attorney who combines her 25+ years practicing law – including roles as COO and general counsel at IP-driven companies – to help female founders build wealth by identifying, protecting and maximizing their intellectual assets.

A graduate of Harvard Law School, Erin’s roles as general counsel, head of business affairs, and COO at large and small companies, including Warner Bros., Lionsgate, MGM, Teaching Strategies, and M3 USA Corp, prepared her to educate service-based firms -- especially women and POC-owned -- to identify and protect the untapped value in their businesses.

DISCLAIMER: This recorded conversation is for informational purposes only and is not legal advice. Transmission of the conversation is not intended to create, and viewing and/or listening does not constitute, an attorney-client relationship. Viewers and listeners are advised to seek professional help if they are concerned about a specific legal issue.

Grab a free discovery call with Erin to see if you have a "Rembrandt in the Attic" with your business: https://thinkbeyondip.com - [email protected].

Please follow Erin via:
LinkedIn: https://www.linkedin.com/in/erinaustin/
Twitter: https://twitter.com/ErinAustinLaw

What if Someone Steals My Idea - watch my Andelicious Advice video here: http://bit.ly/StealIdea

00:00 - Meet Erin!
09:00 - Erin's startup story
18:00 - what are invisible or intangible assets
21:50 - why Erin focuses on helping women build generational wealth through identifying, protecting and maximizing their assets.
25:25 - make sure your assets are protected from DAY
32:45 - example of intangible assets in a service business
38:20 - you're going to have an exit, so start planning for it today - make sure there is value there to have a well-funded exit
42:40 - the same things that make a company saleable are the same things that will help you scale it
44:30 - CONTRACTS: why you want to have contracts in place protecting your assets, including design, artwork, music, intellectual assets etc.
47:35 - what you need to know when you're sitting down at the table to discuss an exit with a potential strategic buyer

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥
Ande Lyons
http://andelyons.com
#intellectualassets #exitstrategiesforfounders

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