EP 143 Helping Brands Easily Create Targeted Content using Artificial Social Intelligence
Sep 10, 2021•1 hr 22 min
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Episode description
Buckle up Founders!
MarTech Founder + Marketing Agency Founder + Music Director serving 20 million Listeners + Sirius On-Air Host + Award-Winning Radio Producer = a delicious, jaw-dropping conversation you don’t want to miss!
Our guest, serial entrepreneur Kate Bradley Chernis, has decades of experience in multi-media marketing and a track record of outstanding results delivered for large and small brands.
Her strong founder/market fit and results-driven background helped Kate raise $3 million for her current business, LatelyAI, a marketing software platform using artificial intelligence to automatically transform longform content like blogs, podcasts and videos into dozens of "smart" social posts yielding the highest engagement from a targeted audience.
It’s the ability to take traditional methodologies and revolutionize them with cutting-edge technology that fuels Kate’s success.
As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
Kate shares the best startup stories, insights and advice for your founder journey, along with specific solutions to the hurdles women often face when growing a business.
To learn more about how Lately can make content marketing easier for your business, visit: https://www.lately.ai/
Please follow "Kately" everywhere she glows via these social handles:
https://www.joinclubhouse.com/@kately
https://www.facebook.com/LatelyAI
https://twitter.com/LatelyAI
https://twitter.com/LatelyAIKately
https://www.linkedin.com/company/latelyai
https://www.linkedin.com/in/katebradley/
https://www.youtube.com/LatelyAI
https://www.tiktok.com/@latelyai
https://www.tiktok.com/@katebradleychernis
https://www.instagram.com/latelyai/
https://www.instagram.com/katebradleychernis/
00:00 - meet Kate Bradley Chernis!
10:00 - Kate's marketing journey and how it prepared her for her success today
22:35 - the startup journey seems like a zig zag until you’re wise enough to see the straight line -Stitch that on a Pillow!
27:30 - thank you Dragon Voice Recognition!
29:00 - how life can help you transition out of toxic work places when you're stuck
32:00 - radio platforms are still filled with the old boys club mentality
36:00 - Angel Investors who helped Kate transition out of employee and into entrepreneur
39:00 - how Kate landed WalMart
41:25 - I hired you because the worst you can do will still be awe*mazing! Andelicious Moment!
54:30 - raising capital as a female founder
1:08:25 - why you want to use Lately for your small business
1:17:00 - brilliant advice for shifting out of founder doubt
Thank you for carving out time to improve your Founder Game - when yo
MarTech Founder + Marketing Agency Founder + Music Director serving 20 million Listeners + Sirius On-Air Host + Award-Winning Radio Producer = a delicious, jaw-dropping conversation you don’t want to miss!
Our guest, serial entrepreneur Kate Bradley Chernis, has decades of experience in multi-media marketing and a track record of outstanding results delivered for large and small brands.
Her strong founder/market fit and results-driven background helped Kate raise $3 million for her current business, LatelyAI, a marketing software platform using artificial intelligence to automatically transform longform content like blogs, podcasts and videos into dozens of "smart" social posts yielding the highest engagement from a targeted audience.
It’s the ability to take traditional methodologies and revolutionize them with cutting-edge technology that fuels Kate’s success.
As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.
Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
Kate shares the best startup stories, insights and advice for your founder journey, along with specific solutions to the hurdles women often face when growing a business.
To learn more about how Lately can make content marketing easier for your business, visit: https://www.lately.ai/
Please follow "Kately" everywhere she glows via these social handles:
https://www.joinclubhouse.com/@kately
https://www.facebook.com/LatelyAI
https://twitter.com/LatelyAI
https://twitter.com/LatelyAIKately
https://www.linkedin.com/company/latelyai
https://www.linkedin.com/in/katebradley/
https://www.youtube.com/LatelyAI
https://www.tiktok.com/@latelyai
https://www.tiktok.com/@katebradleychernis
https://www.instagram.com/latelyai/
https://www.instagram.com/katebradleychernis/
00:00 - meet Kate Bradley Chernis!
10:00 - Kate's marketing journey and how it prepared her for her success today
22:35 - the startup journey seems like a zig zag until you’re wise enough to see the straight line -Stitch that on a Pillow!
27:30 - thank you Dragon Voice Recognition!
29:00 - how life can help you transition out of toxic work places when you're stuck
32:00 - radio platforms are still filled with the old boys club mentality
36:00 - Angel Investors who helped Kate transition out of employee and into entrepreneur
39:00 - how Kate landed WalMart
41:25 - I hired you because the worst you can do will still be awe*mazing! Andelicious Moment!
54:30 - raising capital as a female founder
1:08:25 - why you want to use Lately for your small business
1:17:00 - brilliant advice for shifting out of founder doubt
Thank you for carving out time to improve your Founder Game - when yo
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