EP 124 Marketing Technology Optimization for Consumer Brand Businesses
Jun 10, 2021•1 hr 8 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Are you ready to launch your consumer brand business and wondering how to make a splash that results in solid sales results without breaking your marketing budget?
Our guest, Joselin Mane – Founder & CEO of LITBel Consulting and Boston TweetUp – is a marketing strategist that leverages engineering principles to guarantee marketing results using his proven MMT method.
Joselin has been helping consumer brands increase their profits while also decreasing their costs by strategizing, building, and optimizing proven sale and marketing funnels within 90 days.
Working with companies like Toyota, Dreamworks Studios, Indochino, Warner Bros., Eventbrite, and Cadillac, Joselin knows how to leverage online marketing technology to streamline digital marketing and social strategies and organize and promote events for long term sales growth.
In 2009 he launched Boston TweetUp and single handedly developed a network of over 100 Boston area event partners while managing the most socially active event calendar and promotional network in the Boston area to date! (One of the many reasons Joselin is a beloved member of the Boston Startup Community.)
Virtual and in person event planners will love Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event.
Share the top thing you learned using the hashtag #JMBday. Respond by June 9 @ 12pm ET - 30 minute Strategy Session; after June 9 @ 12pm ET - 15 Minute Strategy Session.
Joselin shared valuable advice to help you create the best experiences for your consumers so you can stand out from the crowd... and he shared terrific mindset hacks you can immediately implement to help ease your founder journey.
00:00 - Meet Joselin - Happy Birthday - woo hoo!
07:16 - Mindset Hack for Founders - how to stay even keel during the tumultuous times
10:00 - Mentorship Matters and excellent Mastermind Group Advice
14:45 - Origin Story - looooove!
18:00 - get to success faster - fish where the fish are - a terrific analogy for startup founders to provide something the market wants - Andelicious Advice
20:50 - why digital marketing and consumer brand marketing
27:10 - why proving the value proposition is so important and ROI advice
32:57 - how to give more and create a memorable experience with your consumers
35:00 - the power of asking really good questions
37:10 - Boston TweetUp rocks
40:00 - how Joselin serves clients - MMT Method
46:40 - Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event
56:30 - how to handle imposter syndrome and founder inadequacy
Learn more about Joselin's MMT Method and marketing services here: https://litbel.com/
Follow and connect with Joselin here:
LinkedIn: https://www.linkedin.com/in/joselinmane/
Twitter: https://twitter.com/JoselinMane
Clubhouse: @joselinmane https://clubhousedb.com/user/joselinmane
Instagram: https://www.instagram.com/joselinmane/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGO
Our guest, Joselin Mane – Founder & CEO of LITBel Consulting and Boston TweetUp – is a marketing strategist that leverages engineering principles to guarantee marketing results using his proven MMT method.
Joselin has been helping consumer brands increase their profits while also decreasing their costs by strategizing, building, and optimizing proven sale and marketing funnels within 90 days.
Working with companies like Toyota, Dreamworks Studios, Indochino, Warner Bros., Eventbrite, and Cadillac, Joselin knows how to leverage online marketing technology to streamline digital marketing and social strategies and organize and promote events for long term sales growth.
In 2009 he launched Boston TweetUp and single handedly developed a network of over 100 Boston area event partners while managing the most socially active event calendar and promotional network in the Boston area to date! (One of the many reasons Joselin is a beloved member of the Boston Startup Community.)
Virtual and in person event planners will love Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event.
Share the top thing you learned using the hashtag #JMBday. Respond by June 9 @ 12pm ET - 30 minute Strategy Session; after June 9 @ 12pm ET - 15 Minute Strategy Session.
Joselin shared valuable advice to help you create the best experiences for your consumers so you can stand out from the crowd... and he shared terrific mindset hacks you can immediately implement to help ease your founder journey.
00:00 - Meet Joselin - Happy Birthday - woo hoo!
07:16 - Mindset Hack for Founders - how to stay even keel during the tumultuous times
10:00 - Mentorship Matters and excellent Mastermind Group Advice
14:45 - Origin Story - looooove!
18:00 - get to success faster - fish where the fish are - a terrific analogy for startup founders to provide something the market wants - Andelicious Advice
20:50 - why digital marketing and consumer brand marketing
27:10 - why proving the value proposition is so important and ROI advice
32:57 - how to give more and create a memorable experience with your consumers
35:00 - the power of asking really good questions
37:10 - Boston TweetUp rocks
40:00 - how Joselin serves clients - MMT Method
46:40 - Joselin’s 5 phase event planning and promotional process that, when followed, guarantees the success of any event
56:30 - how to handle imposter syndrome and founder inadequacy
Learn more about Joselin's MMT Method and marketing services here: https://litbel.com/
Follow and connect with Joselin here:
LinkedIn: https://www.linkedin.com/in/joselinmane/
Twitter: https://twitter.com/JoselinMane
Clubhouse: @joselinmane https://clubhousedb.com/user/joselinmane
Instagram: https://www.instagram.com/joselinmane/
Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!
Ande Lyons
http://andelyons.com
ANDELICIOUS RESOURCES:
JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE
AGORAPULSE
My favorite digital marketing dashboard is AGO
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast