A Startup Founder's Guide to Product Pricing - podcast episode cover

A Startup Founder's Guide to Product Pricing

Apr 13, 202052 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Ok Founders, time to put on your smarty pants hats and sharpen your pencils because our guest, Troy Wendt, is going to raise your founder game exponentially!

Troy has been a growth consultant since 2010, and is passionate about predictive modeling that drives revenue growth. His work includes business modeling, metrics, pricing strategy, process development, dataset design, and cross-functional revenue growth optimization.

Prior to founding Bell Rock Consulting, Troy led product management, sales operations and growth at Aruba Networks from $6M to $100M+ in revenue and IPO. In 2016, Aruba was acquired by HP for $2.7B.

He previously managed Cisco’s largest product line during hypergrowth as product family revenues grew from $500M to $3B annually in 3 years. Troy has also worked in corporate marketing at Intel, and designed information systems at Accenture.

You'll want to take notes because Troy drives us deep into pricing concepts using "back of the napkin, bottoms up" tactics to identify an Average Selling Price for your product(s), beginning with these powerful questions:

* What is your market and who are your customers?
* What is the value of your product?
* What are the components of your value
* Getting the numbers to quantify the value
* Customer segmentation
* Axis for pricing

Then Troy dives into:

* Pricing levels
* Pricing architecture
* Pricing elements

Feeling smarter? I know I am! And I love how Troy spotlights "founder intuition."

Please click this link to learn more about Troy and his work at Bell Rock Consulting:
https://www.bellrockconsulting.com/

Follow and engage with Troy via:

Twitter: https://twitter.com/troywendt
LinkedIn: https://www.linkedin.com/in/troywendt/

Subscribe to Troy's blog here:
https://www.bellrockconsulting.com/blog

Here's a link for the book Troy mentioned - The Pathfinder: https://amzn.to/3b8dd30

Watch my "How to Calculate the LTV/CAC Ratio" here:
http://bit.ly/LTVCACRatio

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

To receive an alert for my live shows, please join my Meetup group here: https://www.meetup.com/Startup-Life-LIVE/

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – [email protected].

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more:
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
A Startup Founder's Guide to Product Pricing | Startup Life Show with Ande Lyons podcast - Listen or read transcript on Metacast