You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program? Brand ambassadors differ from influencers because rather than being paid a substantial amount of money for promoting your brand as a job, they are excited about what you offer and see their work as a fun thing to do for perks like early access, insider opportunities, free products, and small stipends. While being an influencer is a career, being a ...
Sep 22, 2023•11 min
Finding the right marketing combination for your brand is an ongoing process. And SMS marketing might be exactly what you need to add to the mix. Text-based marketing, also known as SMS marketing, is a powerful tool that has the potential to help take your fashion brand to the next level. Take a look at these SMS marketing tips. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe...
Sep 15, 2023•12 min
One crucial way to grow your fashion business in a competitive industry is by creating various revenue streams for your fashion business. Multiple revenue streams not only help you to diversify but also provide a measure of financial security which is otherwise not possible. Let’s take a look at 8 effective ways to add more revenue streams to your business. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substac...
Sep 08, 2023•10 min
We all know that your online presence is a critical part of making it possible for interested customers to find your brand. In order to put it in front of the right people, however, you need to optimize your search engine ranking. Here are 5 SEO tips for fashion brands to increase your search ranking and the odds that interested customers will find your brand. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.subs...
Aug 25, 2023•11 min
In the world of fashion, having a thoughtful approach to marketing is key to staying ahead of the competition. By playing off of pop culture trends, experimenting with new tactics, and leveraging creativity, you can design an effective marketing strategy for your fashion business. Here are some tips you can take advantage of to improve your fashion marketing game today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfa...
Aug 18, 2023•14 min
Fashion is a highly competitive industry, so that means that each loyal customer is extremely valuable. With 80% of future profits coming from 20% of existing clients, nurturing brand loyalty should be on top of your list. So, how do you make your brand appealing enough for the clients to come back over and over AND for them to recommend it to others? Listen in to learn all about how to build brand loyalty and grow your fashion business. This is a public episode. If you'd like to discuss this wi...
Aug 11, 2023•10 min
Abandoned Cart emails have the potential to greatly impact your fashion business sales conversions. Even if you’re running a successful ecommerce shop for your fashion brand- which is a major win!- if you don’t have this email sequence set up, then you’re leaving a lot of money on the table. Shopping cart abandonment is often an untapped space for increasing your sales. Listen in to learn about how to create an effective abandoned cart email strategy and how you could use it to boost your fashio...
Jun 02, 2023•8 min
If you’ve followed me for any period of time, you probably know that I love a good mindset chat. Because as you work to grow your fashion brand, you have to be more than a designer. You have to run a business. And to do that effectively, you need to have a CEO mindset : it’s that vital attitude that helps you deal with the “business” side of your fashion brand. Listen in to hear about some strategies for getting there. This is a public episode. If you'd like to discuss this with other subscriber...
May 29, 2023•10 min
Learning how to attract customers to your website is most likely one of your top priorities as an emerging fashion brand. Which makes sense, because if customers can’t find you, they can’t buy from you. But the thing is, I often hear “ I need to make more sale s”, which is a statement that doesn’t really get at the root of the issue. If you are lacking in sales, you either aren't reaching people to drive to your website or you’re not converting them to customers once they visit. Or perhaps both....
May 26, 2023•8 min
In this episode, I talk about video marketing for your fashion brand. I wouldn’t be doing my job if I didn’t talk about the impact that video can have on helping you sell more in your fashion business. Whether we’re talking about Reels or YouTube, Website content, or any other form of video, seeing your products in motion, as well as seeing your face and hearing your voice affects your customers in a way that still images just do not. Listen in to learn how to create a video marketing strategy f...
May 22, 2023•8 min
In today's podcast, I'm talking about improving your email open rates so that all the time you’re putting into writing emails is actually worth it! Here’s something you need to understand -- building relationships with customers doesn’t end with a purchase. Post-purchase email strategy is a really important aspect of the customer journey. Let’s talk about why a post-purchase email strategy is important for your brand and tips for creating effective post-purchase emails. This is a public episode....
May 19, 2023•10 min
Strong email open rates are a big part of your marketing KPIs (key performance indicators). You don’t want to ignore this if you want to see those sales. But with so many emails landing in everyone’s inboxes every day, it can be really challenging to cut through the noise and grab the attention of your subscribers. So, how can you make sure that your emails get opened by your newsletter subscribers? Listen in for some tips to help you improve your email open rates. This is a public episode. If y...
May 12, 2023•9 min
Personalized email marketing content is a great way to make sure that your community gets emails about things they actually care about and that they can connect to, rather than generic emails that everyone is getting. According to some studies, personalized emails tend to gain 27% higher click rates and 11% higher open rates than emails that simply go out to the entire list with no personalization at all. As a fashion brand, you want to reach out to your audience and provide them with a strong l...
May 05, 2023•11 min
In order for your fashion brand to grow, you need to bring in new customers who are interested in your designs. I know, this is obvious. But it’s not always so obvious how to do that. One great way is to strategically use cross promotion in your business. Using cross promotion to reach a new audience is an excellent strategy for finding people who will be interested in your brand and products and and encouraging them to check out everything you have to offer. And I promise you, this is SO MUCH M...
May 02, 2023•13 min
I talk a lot about having a blueprint for how you will make more sales in your business. It’s what I teach in the LevelUp FASHION program. But if you’re not sure what that blueprint should look like, I’m going to break it down in this episode. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe...
Jan 20, 2023•8 min
We're continuing with our three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue. I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case, you'll want to tune into this episode! We’re going to dive into the third and final major mistake I see over and over again that is keeping newly launched independent fashion brand...
Jan 13, 2023•8 min
We're continuing with our three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue. I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case, you'll want to tune into this episode! We’re going to dive into the second major mistake I see over and over again that is keeping newly launched independent fashion brands from se...
Jan 06, 2023•8 min
It's the start of a new season of the podcast! We're kicking things off with part one of a three part series covering some of the major mistakes I see brands make when they are trying to generate more revenue. I’m guessing that you feel like there’s a lot to do in order to grow the revenue in your business and you’re not quite sure what exactly needs to be done. If that's the case, you'll want to tune into this episode! We’re going to dive into the first major mistake I see over and over again t...
Dec 30, 2022•9 min
This week is a solo podcast because I want to talk to you about something that comes up a lot for business owners: burn out. As as a result, your business no longer excites you because you're so drained by all the work you have to do. I’m sure many of you have experienced this. I know I have. And still do sometimes. So let’s talk about it! Because, here’s the thing...when you first started your fashion business, you may have been incredibly passionate about everything you were doing. You were on...
Oct 22, 2021•19 min
In this episode, I’m speaking with Marrisa Wilson, the Creative Director and Founder of MARRISA WILSON NY, a contemporary womenswear brand characterized by cool styling blended with funky textiles. MARRISA WILSON NY , which was founded in 2016, is characterized by cool, relaxed styling blended with bold and funky textiles and print artwork developed in-house. Soulful sounds, vibrant artwork and installations, and eclectic interior spaces heavily influence the MARRISA WILSON NY ethos. Marrisa was...
Sep 24, 2021•46 min
I’m speaking with Valerie Mayén, the owner, founder + lead designer of Yellowcakeshop Clothing Co. , a handmade contemporary women’s clothing line Yellowcakeshop Clothing Co, which was founded 11 years ago, responsibly designs and produces a curated offering of essential versatile outerwear, tops, dresses, scarves and coordinating leather accessories for the everyday professional woman. It is their mission is to help professional women simplify their wardrobe and ease the stress of getting dress...
Jun 11, 2021•51 min
This week's episode is another solo mini lesson. I'm sharing with you three things that will have a major impact on the revenue in your fashion business. It's a quick 10 minute talk through three things you can think about and apply to your own business to help you level up and reach more of your goals. Enjoy! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe...
May 21, 2021•11 min
In this episode I’m speaking with Nicole and Jordan Haddad, the sister-brother team behind Lobo Mau, clothing line specializing in innovative textile design. Lobo Mau, which was founded 13 years ago, is rooted in slow fashion values. It’s a zero-waste company that works with local factories and silk screens its original textiles in-house with careful consideration of its social and environmental impact on the world. After being named Philadelphia Magazine’s Best of Philly in sustainability in 20...
May 14, 2021•46 min
This week's episode is a little different. I'm flying solo and sharing with you 3 Major Mistakes to Avoid as an Aspiring Fashion Business. It's a quick 10 minute talk through three things you want to make your sure avoid in order to reach your goal of launching your business! If you want to dive deeper into these common mistakes and learn more about what you should be doing instead, I’m hosting a free class this Sunday, April 18th at 8pm ET . I’m going to be talking about how to launch your fash...
Apr 16, 2021•10 min
In this episode I’m speaking with Abby Sugar, the founder and CEO of Play Out Apparel, an omnichannel gender-equal underwear and athleisure brand. Abby and I had a absolutely fantastic conversation where we discussed: The process of going from a self-funded business to seeking investment How brands of any size can show up for the causes they believe in and make an impact, even without having a lot of money to donate. The truth about having a business partner and what that dynamic is like. The sh...
Apr 09, 2021•50 min
In this episode I’m speaking with Wendee Daelhousen, the owner and designer of Nuance Jewelry, a woman-owned jewelry brand that domestically designs and manufactures high-quality fashion jewelry. Wendee and I had a fantastic conversation where we discussed: Shifting the consumer’s mindset to appreciate and value sustainability in fashion Building relationships with all the people and small businesses that are involved in producing your products And a different take on wholesale that not too many...
Apr 02, 2021•30 min
This week's episode is a little different. I'm flying solo and sharing with you three of the most impactful lessons that helped me build my business. It's a quick 15 minute talk through three things you can think about and apply to your own business to help you level up and reach more of your goals. Enjoy! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe...
Mar 26, 2021•14 min
In this episode, I’m speaking with Saloni Strestha, the founder and creative head of AGAATI as well as the founder of the Global Eco Artisan Awards. AGAATI is an eco-artisanal lifestyle brand committed to preserving heritage craft, elevating livelihood of artisans and making artisanal craftsmanship thrive in the fashion ecosystem. Saloni and I had a great conversation where we discussed: what is like running a one-of-a-kind clothing business how to reassess your plans when the unexpected happens...
Mar 19, 2021•43 min
In this episode, I’m speaking with Alicia Goodwin, the owner and jeweler behind Lingua Nigra, a metals brand with a focus on organic, sculptural jewelry and home goods. Alicia and I had an absolutely delightful conversation where we discussed: the importance of prioritizing a team finding your people and how that helps with growth how thinking about Instagram in a new way can be game changing ABOUT THE BRAND + DESIGNER Alicia launched Lingua Nigra 16 years ago and she has built it into a full ti...
Mar 12, 2021•1 hr
In this episode I’m speaking with Kat Williford, the owner of Pamut Apparel, a brand inspired by the connection between field and garment, with each piece being cut from natural fibers such as organic cotton, linen, and silk. Kat and I had a fantastic conversation where we discussed: making a change when you’re feeling disconnected from your work key pillars in building a financially successful fashion business running a handmade brand how she’s glad she’s not being featured in a murder podcast!...
Mar 05, 2021•39 min
