Welcome to startups. Copy Tolks the first podcast designed by the incubator and accelerator Starkups and conducted by Alejandro Lómez. Our main objective is to connect more entrepreneurs with the innovation and penture capital ecosystem in Mexico, Latin America and Silicon Valley. While we enjoy together a delicious cup of coffee, we begin hello Ebrodors how they are very good afternoon. Today I have a world- class super event of forgiveness. We have a great guest today I give a startup Scofft
Tolks, who is going to visit us this week. He' s in Querétaro giving some talks up to innovation workshops. He is a friend I met about six seven years ago in Silicon Valley is one of the world' s leading innovation leaders. In fact, it was part of your innovation consultant today. But I' m going to talk a little bit about your beginnings. I still don' t say the name to let them see who it is. Him. He is an innovation psychologist with more than twenty- five years
of experience in human factors, product innovation and experience designs. His extensive experience includes the design of cabins, spacecraft and the interior of long- distance trucks. After working in Palo Alto’ s offices for the company Aidio, there is God, one of the world’ s most important innovation agencies. He
also founded this office in Telavit. After being in Silicon Vallin. But before that her would have been fantastic, because she even went from being a pilot, from the air force to innovation with NASA, and today she has formed one of the world' s most important innovation consultants, called Innovation Ship. And I am welcoming today a great friend who, in fact, is accompanied
by another great friend, also my partner in startups for many years. First is aLeon Sigeal, who is one of the founders of Innovationship and a great driver of innovation based on user, empathy and, above all, is also only the meditation of good tastes. And it is here in us in this education, accompanied by another great friend, Luis Alfonso Ramírez, another expert in renewal of Querétaro that will help us transmit a little bit of the information that
speaks to us read. But, today I have two g guests, both Leoncy already and elis Alfonso Ramírez, who will tell us a little bit about this. You more history of my nest, hello Leon, how you' re welcome, Stacs, Pofit Tolks. Good morning, more er thank you, Hello Aleis Alfonso, how are you welcome starckst offyt Tolks, How about Alex welcome the audience and here Leon with us here will be helping. Thank you, thank you, well, how is this podcast? Now it'
s going to be a little bit in English. I' m going to touch myself to give Spanish a little bit of my spanglis and I' m going to help the Alfonsos a lot to transmit this information that shares it with Leon and we will be responding. I would like to start this podcast by welcoming Lyon Leon Wol Soma Toby Hear in Startups OFFI tolts Ion st r fend Alfonso t h Holt Slas have you after that it brand fort and pngers sophone.
I would like to ask Leon how he started his career in the innovation part where he comes from, how Leon Seal is born in this world of
digital transformation and innovation. Itin st time You South Mention the Force, the wind My the Force one of the Thing, the mothe air plants to st the waters of the pits and the town s of the and the pitt In, the Raily force Helle Way to the America for the plant i the boing dos motivation Ty the first and the stad the et and the challengers of t teach o' s my storm Wow fantastic comment that one of the most learned he has had as a pilot of the Israeli Air Force and to that he
became well known about how to improve the issues, even within the cockpit of his jets and even his theme, Luis Alfonso. I would like a little bit also before starting with all the Lyon practice that you also preach to us who Luis Alfonso Ramírez is and what he is doing right now on the subject with innovation along with Lyon. All right, because we are in the process
of building a community of innovation agents in Mexico. The intention is to have that seed sown so that we can grow together and as we talked with Lyon. Coca cola, the best coca cola in the world is taken in Mexico and the best beer also because we want to sow that seed of innovation in Mexico and make innovation of our own. I am a business leader and an innovation expert and, well, I am supporting this initiative to generate this community
of innovation agents in Mexico right now. All right, all right. Thank you, Luis. I' d like to meet a little Leon. I know that one of your issues that you like most, apart from being the one to create innovation and support others, is within the human being. And I also know you like meditation. I know you do a lot of work on innovation issues, but first you teach people also how important to meditate and innovation comes from within you you even start by saying that innovation starts with one
eye. How does this work or innovation starts with an night and yor working otd huhman focus design and meditation up to nix for reprouping and hunting and and and the mpty in the two of the world of sot d soul in the t of the experiences, the wall full the net, the wefield or interesting the sun fu for any one and so the n b t t center s m rein my kills, n n to the s do ol the timent o s and lives winton o o sas transforma o salts and learn new skills and
continue to ind gaps on to out other wow that interesting. I' m going to comment a little bit on what Leon said, but I love what I hear because it goes very hand in hand with what we think a lot about impellers, which we think innovation is extremely personal. It is something that is born into others themselves. It' s born of the heart. Like meditation. Meditation is very personal. It' s a way to relax yourself to understand what problem you' re in. But before you start in trouble,
you have to leave your mind blank and relax and ideas. Solutions come from an important energy source, as in a trainer, it starts to solve problems. And a few points is that innovation is totally focused on the user, on people, on how we improve day by day with them in their lifestyle, our whole world, and how we do things better. For that intention creativity. It has to do a lot with how to be better human beings to be better than others in their quality of life. So, these
words that tell us fantastic scripts. Leon I would now like to ask you about how you see the issue of innovation in Latin America we are approaching solving
really important problems today. It has a mega tendency that you think we have to do as Latin Americans, or in what we have to work as Latin American entrepreneurs to make more innovation, very similar to what you are today to the VIP in Silicon Valley, in other places of open innovation what sors perspective ovation nyvation on the context, then theres or Trent of the ration, which considered the slow way and n is the different and the bean, the plastic
the world an clun theient PSS and the United States, the the only thing on the one, the st the TL, the best way, themos out the potention of work in Lima, in Peru, Venezuela, in weth Grove Forner is not the edent the world i sultur capacity, the twooth the worth for I and the then the thin is your and n the surrounding the local or your make the most of the place so generation the world i sulteng the How interesting what you' re saying Lee, but one of the important points
that I' m most left with this that tells me that is never going to be another Silicon Valley in other parts of the world, but we' re going to have to attract or adapt that thought of creativity, of innovation that we have in Silicon Valley, but adapted and tropicalized in our countries, their localities in which we live, but focused on defending or finding really important problems in each locality and with that empathy that we have to lead the innovation
issue is in having their problems to develop them, a point that the important challenge of Latin America has always gone. We want to copy the whole subject, not copy it, as you said jobs Roba, but adapt and tropicalize your business model, your country model, your culture model, so that you can tropetilize innovation to your real needs. And you never want to replicate a
Silicon Valley model. There is going to be a waters that glasses valley, an oval crater and you want to see it like this, a Madrid Valley, but with every one of its needs. And in the end, the approach to innovation is how to help be a better place. Luis Alfonso, what do you think about this? Look, I' ve had several conversations with Leon about it and we agree that when we try to imitate the mentality in a process in which they are not the same conditions of the environment,
then the plant does not grow or ends up being a rare mixture. What we are betting on is to optimize well, first, customize or just mize, to adapt alone and then optimize that process. That means putting the Mexican flavor to innovation and not keeping with the American formula or with the formula of living Tela, with the formula of Madrid. We have to generate our own
formula with what Lion says, which defines as the spirit of innovation. That essence of innovation that goes beyond an idation or working with techniques, means a mindset and a sharing and remember are two words is the tropicalization or customization of the process and the optimization of the process. I think I would add to that that I totally agree with many reasons for how we tropicalize, adapt and how we better optimize these solutions to these problems that we are finding an important
point of innovation and something that sounds today. We are in Latin America, we are experiencing a very important stage in the issue of value generation. But if we are going to value, I mean new solutions that are being created or that were created a couple of years ago and that we are just seeing today the so- called technological unicons. We' re not seeing the issues that he' s already born. Well, there' s already a bug
that' s got a million- dollar evaluation a hnicano startup. We also have a famous Kaback, we have a famous clip and, among others, we have eight platforms that have been famous today when two years ago there was not one. My question to the point is we are really focused on solving problems that are ours now, in this daily time for Latin America I mean
or we are only covering a little basic needs. For example, I see many startups that are born in issues of logistics fintec, business and cryptocurrencies. What a father I' m glad that I' ve succeeded like those products, but the problems of water, food inequality, environmental problems, there will
be an opportunity to create innovation in that. Ok so I grand of the estate companies so in the corrs and he has created corrincn tn r t P the hour themoss of who, the oployment, the over population, Howwood a Latinoamerica on la tres, the gran tes, the wan the t lo, the the the s the by south o the out the the on the krent o net the Hall City of the game, the be the duty o t the stic on the to the will on the out on the n to go on the short power the grand n on to bon Sons sgg hropns. Wow.
That' s a good answer. You just read me, because you even make me think of my kids in ten twenty years asking me Dad what did you do for this planet so that we could see better and maybe your grandchildren and my grandchildren. And I' m not delivering the other bottles of plastic anymore, am I? So if we really have little time to make really important and drastic changes to the planet to live better, and not just us coming down. We, we live very comfortable, with many luxuries.
Even and perhaps now we are seeing issues that we have climates that we have not seen so serious before and we are doing nothing to make them less out of thought. How we can work Lyon on the subject. Three concepts I like very much. Trick concepth A Light A bou you is AP Creativity Collaboration,
annelfaty Holt County Creativity Collaboration An the Future. What can be creativity, collaboration and empathy for the future and entrepreneurs today, what do they have to do to use these tools and that in the future we build more innovation base
these values with really important problems from the point of view of entrepreneurs. True yes, so it is or professional like tflite natal, shy y c o n c strangs n T, warning to snto coral for selling skill and forn Hills, forns l T the collaboration parts, the group people salva, traffic better, the one pers ho p the math state, the st c gralder yale and something creates or problems, the les competes South Son building c ng the most on something, soth soul, the bron of gy Walter to the
neu n t o t T and the sn s thin new Soul. Now your question we thor t i grey Ship, the son hin the son and the center to market and the take and of time, the pleytes s the hall thross ont un the standing people experientes, under standing waters and other end thing, the up for newperien and the night c o P sly the production tras s wave o the interesting experiences the subject I would like to do another. I think it gives us 50 hours or more. The boticas or Renon,
however, is exactly, but two main things. Thephil Rall at the Navation Ship is to learning oldisinning ilacke That. The first rule in Inevation Ship is to listen to others. That is the basis of empathy, being conscious and open to hearing other people' s ideas to improve ours and, at the same time, the other person' s. In the same way, have the empathy to be open and take your ego aside, the ego to step aside to accept new ideas. I think that' s what entrepreneurs,
entrepreneurs, investors or anyone in Latin America need starting with Mexico. We are not always empathetic until there is a problem in Mexico defines two important things. When it comes to football or when there is an earthquake or a hurricane, we put our batteries and collaborate together. There is that call even open innovation. But when we' re not, when we' re in the comfort zone we' re in a traditional world, when nothing happens, we'
re usually not like that. On the contrary, there is something we call in Spanish the bucket of crabs, that we don' t want to see another succeed If we see that it' s going well, I' ll screw it up. I don' t know if in English poets like The Craft Box something like why to make that change of the mindset of Latin American Mexican, of the place to screw up the other when it' s going
well, it' s really pushing it. Help him. Luis me ayudas ok Southerns of Faneving en mexico o en we are facestickends a coman enemy tn W united and wick and clufra and world gret bat on t my sout of perception, den you find de egole go burring your actions and den wit ic you over coming an up stale will you like down and PICs of chellese or mv m not empetfy a pull you down a night an one out brn a month that' s and the l wor mind of feeling like n s ok
the beat news h the good news o o o compiting with the midst of and so the finers worth pomp pr cert and the the the absolute world s the football l t n the w o s o competen the w os t os t o om nas t th ó s Wow. Conscience is a very important topic in the crunson is I am important in that topic there is something I would like to, even ask Luis Alfonso Tú as an expert in
innovation as well. Luis I say this word when we met Silicon Valley a few Ayres ago, what caught my attention were neither the place nor the great offices of Google, Amazon, Tesla. That' s very nice. But what' s really important is the level of collaboration that you already have, because if I want to talk, for example, to the founder of a big company or investor or a mentor, they quickly tell you forward. We
' re on the best plan to collaborate on how I help you. You can' t send a bug bio linking or a message or linking and they answer you, because that' s the mindset telling you with value or at least that' s what we know and we don' t see. Normally, that doesn' t happen in Mexico. The ego? Going back to the subject of ego, you want to talk to someone successful about how you did that and how they did it to me to get better. And it ' s not the common denominator they tell you. Yeah, of course,
call me tomorrow or I' ll text you to the mail. Usually it doesn' t happen to you with the secretary and they turn you around. Just what they' re looking for is not to help. Then. I think this mindset, as you say Lyon, the focus is that we have
to have just one goal. We have to have a single goal that we ' re even seeing, which is to improve that quality of life of the human being in the world, because maybe in the next few years we don ' t have a planet and maybe one of the key points that even gives me some terror and fear. What' s making mosk ochs thread kisses of creating spaceships to lead us to live on Mars. They' ll say"
son" and the world no longer has a solution. The only way is to create spaceships, because we are going to end up living on Mars and rebuilding humanity or perhaps the Martianity that we will have to live in those future years, fifty or a hundred years. Who knows. We' re still in time to do something. There is a way for us to work in partnership with a single global allexition goal. I want to dedicate a personal situation to you. I met you at Silicon Vale and curiously, we also lived
with Lyon on that occasion. And one thing I learned after these seven years of observing is that the lack of empathy makes Latin America in general fall into the prisoner' s dilemma, which is that situation in which not to let another grow. I take advantage of the situation and do not balance the burdens and Nash made the Nobel Prize for this balance, this famous balance in the
economy. The interesting thing about this process then is how we' re going to detonate, how we' re going to prepare our personal innovation capabilities to meet those needs and problems that are generating in the world, which are going to be much worse in a short time. This is something we want to do with innovation in Latin America It is to bring that culture, bring those techniques, bring that spirit of innovation so that we can respond with empathy.
One thing we have seen is also the need or lack of empathy. There are many ALEX agencies that are dedicated to innovation and are going to idea a prototyping storytelling and all the specific techniques, but there is an immense lack, there is a process of observation and empathy that is not open and that is a big difference that we are bringing and that we are developing with Lyon here in Latin America. It' s cognitive, emotional, and assertive empathy.
Communication is what we want to develop. I' d tell you. We need to develop our capacity for empathy and stop seeing our differences and focus on our coincidences. Yes, if we don' t mature ALEX in that, we' ll stay the same. Fighting for two games, fighting for two teams, going to different processes and we' re not going to prosper. I think we need to develop our capacity for empathy and observation, and that ' s what we' re going to focus on Innovation Ship in Latin America
to respond to that need we see. And that' s what I' d like to know, as they give us the preamble to what' s the admission of Innovation Ship. Now having created Innovation the tam to boost and how it starts this process this week, because I know that Lyon is already in Querétaro and will be collaborating in Querétaro a tayer this Friday then San Miguel Allende and many thousand more things that I don' t know what they will
do. What is the plan, how is it planned to start this process to help us become a more innovative country with better awareness, better empathy and, as you say, the techniques of innovation are extremely rare. But that ' s not where we start. We start with the personal part. Or how to generate empathy and that knowledge and awareness that to really change the world and help them among others. Look at alex The first thing is to generate
a community. The base is to generate a community your hafamnichy or People t Dart, willing Oupu, Davation, Understanding, The Deathford to Chainsteins. Then it is to create a community Alejandro, a community of innovation people and then those agents begin to prepare themselves with certain techniques in training processes. A second
item is to generate innovation projects that will tone this sustainable launch. And a third point is to bring the process of interaction with Silicon Valley closer but not from the point of view of two different realities, but to become that bridge that allows, in the context of Latin America, to make Silicon go down and not that we upload something that does not exist on this side. I
think it would be the general roakmap of the fantastic alex process. Talks, a little bit about the event that is going to be on Friday Luis and Leon tell us how it works, what they are going to do good. Tomorrow we have a conference with the Monterrey TEC. It' s already filled up It' s sold out. We will be working with Inuvation mindset and
framework for high pret Innuvation. Let' s talk about the challenges of innovation and the mindset that we need now post pandemic, where collaboration, empathy and creativity have to be done in an alex hybrid environment So tomorrow we' re going to be working at the conference, giving some tips and giving that framework, that mindset, and on Friday we' re going to do a workshop that deepens more clearly about the techniques and processes that lead us to that hybrid
innovation, to that hybrid collaboration, to optimize that process. And don' t say hey we' re going to zoom in and we' re going to do a look and it' s not that there must be back in the framing of the problem, in the structure of the collaboration in order to get to an optimal response. Horation in the center point of to open your people or t R your find new was ul problems ed your local stark warning no h the way transformation es watsu grass rootson frontple in the and t spes.
There are ten in experience your heat people before people making the most or Lifetime, the the time to want to do things because it gives me the world and do the best. I think what we talked about today was fantastic. I would like to finish this podcast and thank you very much for its theme, but I would like you to support us Lyon and then you too Luis Alfonso, with some recommendations that you would make to our high- impact
startup entrepreneurship system in Mexico and Latin America. What you don' t want to do, what you see from the outside and what you think we can
be better as Mexican Latin Americans on innovation issues by startups. Wotwine your gersove jefsons Lick to free ponts, the dallo of your Skills of tlestaning listen le important les tu opsr K the third the round You and sympety part thin es tu part of New soul I get the static of cors YouTube and podcast so s o n proton es the oneway too to the sampling new end e p and test the tout and back to st and get the feedback and work working.
It was u in watesen and the ousth your proto ti gan the day, the prototype, the to and the way theat humanity or soul, the the o the skills to the to you of fremant listen, practice and fucking. I love it. I love it. I think it' s a basic rule. You say Alfonso sorry what do you think about the subject, what can I recommend look at this ecosystem. I' d tell entrepreneurs to fail forward, that is, if you' re going to prototypar argeo proto
track your way forward is failing forward. Eight years ago, and I had to pick up, like all of you, and I was rejected and even vilified, and they told me that these ideas that you have about learning are guajiro dreams. People are never going to buy an online course and then I said maybe they' re right. We are not doing enough in innovation to make that happen. Seven years later, he comes in the pandemic and you ' ll imagine that person who told me how he' s doing with his
business and how we are. Then it doesn' t matter if they tell you and criticize you. We must thank that alex failure and that criticism and that shark that harms your illusioned dream, because if you learn to pibotate and fail forward, then you are ready to undertake if you do not prototype and fail and take no risks, then better mind to work in a company. But if you want to take the risk and fail forward, you' re
on that path. And innovating is the best form alex because when I met Innovation Ship, my failure times were six months and a stream of Lana. And now with my Innovation Chip, when I do the innovation process, it takes me six hours or six weeks instead of six months and from there I go back to the processes. So what Leon said in the end is very important. If you' re going to undertake failure forward, I' d leave that recommendation to the audience and well, totally agree. Failure is part
of success. You can' t do what I do. You' ll do well if we' ve failed at least ten times. Not that it ' s a rule that I love about Silicon Valley, too. If it hasn' t failed twice, it' s never going to be the other capital, because tell him it hasn' t been learned. And so I think that an important topic for Latin America in Mexico is that we see failure as an opportunity to learn more things and I better, because doing them yourself,
not that it' s the protiparing part. Do it yourself with what you can, with what you have passion for your project be a leader in that part. Although the beginning is going to go wrong, as you say Luis, it will not always look good at the beginning. In fact, it' s weird or what I think. I don' t think people are doing well from the start. That' s a self- pity.
Unfortunately, we see the news of startups raising millions of dollars, an icorner and vigitosos or you see an ilomos eat soukberg a don sive jobs already succeeding, but you don' t see the back. He doesn' t see the other twenty years they' re working on and that effort leading him, so that those years are fulfilled that we don' t see it then reality. Don' t be discouraged by failure. Don' t get discouraged On
the contrary, that fal forward you say. I think it is an interesting issue of how to succeed, as I would like to continue to practice with you or before the next fifty hours. They fill me with enthusiasm, take me away, fill me with empathy, creativity, collaboration and future failure. I also like the subject. I' m gonna do a class on that,
but I' d like to thank you for your time. Luis Alfonso and Leon Leon Tection Mike Ford Time a tu shareour nollege, a tu share our fate, Coloveration, al of courses Yorketivity entities Podcast, al outto people arleasng a test moment, a iten and it s take son más frio, time chom match lea on sega. Thank you, Alfonso also for your time and we see them on Friday at this great event even if anyone wants to
write, we are still on time. I think if it' s true or not ready, we have spaces for someone to sign up for Friday' s workshop or not, and to do it there through the startup channel that send us a message and contact them to do an initial process. Listen to alex and in this community of innovation agents, because invite you and the audience through startups, because we can open a registration channel to that community that we
continue to collaborate. But, of course, the base of stark Ops having the collaboration, of course, the basis to be, you have to use the collaboration Leon Tacke On Tuesday Freort Time. There in jewel ot dist Geour speckn A York, Coloboration Ince Podcast, shawl Nki Fonki Full Lesoming I have
not you to We friends. Thank you very much for being here, Leon and Alfonso, thank you very much for your time and collaboration, enthusiasm for this podcast and for continuing to strive for a more innovative world, from empathy, from meditation, from love for others and thus better things and emperors. Thank you for this session for being here. You' ll make them their
time. See you at science. You already know how to sign up for innovation, we' re sharing it with you on Facebook, linking or Twitter, and we' ll be seeing if anyone else writes to the Leyon Seagle workshop next Friday, that' s the day after tomorrow, it' s going to be fantastic. I have a part of this program. About seven years ago in Silicon Valley and I' m gonna take it back even this
Friday. Leon Iglesoudard onridiny ok S. Thank you very much and we will see you in the next session of startus Christ all the entrepreneurs see you and until the next one. Thank you, thank you, thank you for joining
us on one more episode of Stark Caps P and Tolks Te. We look forward to our next chapter sign up for Free on our online platform Stark Cup com where you will be able to occupy and accelerate your startup with the best training courses for entrepreneurs, live mentoring and even develop your beach deck to raise capital in our network of startups investors in the pation starts when ack up of of of of ofy