Episode 60 - How to Refocus on Instagram And Get Your Motivation Back With Sarah Richards

September always feels like a fresh start, and that is what I feel some people need with instagram right now, a fresh start or a new lease on their socials and their approach to instagram. So if you are feeling a bit lost with instagram  this episode will help you regain that focus and that motivation. Join myself Nicole and this week's guest, content coach and instagram trainer, Sarah Richards as we discuss how to refocus on instagram and get your motivation back.    KEY TAKEAWAYS Once every six months every business should go back to the basics, who you are and what your values are. You need to think about your customers now and what they need and what you can provide for them. If you don’t know what they need then you can just pick up the phone and talk to them.  What are your key messages? What content pillars do you want to share on your socials?  Your content pillars are basically your buckets of content and each bucket of content has a different purpose. Sarah’s five buckets are About your business, tips and hacks, lifestyle, community, and promotion.  Sarah’s three tips are 1. Reboot your content, spend 20 minutes thinking about what content is helpful to your audience. 2. Adopt a content mindset, you’re living the content every day and you just need to remember to capture it. 3. Write your captions as if you are writing to a friend then relook back and make sure you have included SEO words that are about the product. It’s okay to share a bit of your knowledge or content for free because if you do that once, people are more likely to come back because you’ve helped them and built that trust.    BEST MOMENTS ‘Build that know, that like, and that trust’ ‘A product business sells through more of your content than a service business’  ‘You don’t always have to be in front of camera’  ‘The audience needs to see a window into your world’  ‘Swim towards the positivity’    EPISODE RESOURCES Free mini guide to Instagram  Sarah's blog Sarah on Instagram   VALUABLE RESOURCES  www.thebuyerandretailcoach.com www.instagram.com/thebuyerandretailcoach  www.tiktok.com/@thebuyerandretailcoach https://thebuyerandretailcoach.com/newsletter-sign-up/   ABOUT THE HOST Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.  Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)  Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist   CONTACT METHOD  Website http://www.thebuyerandretailcoach.com IG https://www.instagram.com/thebuyerandretailcoach/ TikTok www.tiktok.com/@thebuyerandretailcoach LinkedIn linkedin.com/in/nicolehigginsuk  Email nicole@thebuyerandretailcoach.com  Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/ Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall