Ep 80 - Turning Browsers into Buyers on your Website with Elle Williamson

There's been a lot of doom and gloom about retail recently, and one of the most important things that you need to do is change your browsers into buyers. That’s what today’s guest Elle Williamson, the E-commerce assistant, is here to do. Elle joins Nicole on Start Scale Succeed to help you convert traffic into sales.   KEY TAKEAWAYS  Elle created the e-commerce assistant to help busy small business owners learn how to create great Shopify websites and use Klaviyo for their email marketing. She does that with a mix of training, one-to-one, consultancy, and a ‘done for you’ service. One of the top things for Elle for small businesses, specifically on their websites, is about building trust. A big brand will already have the trust of the consumer but as a smaller brand you have to show that you are genuine. You need to make sure your website offers a good user experience and is an easy, frictionless experience where someone can land on the site and instantly know who you are and what you do. Then they need to be able to get to what they want in a simple way. Your website is not a once and done thing. You need to constantly improve and evolve it along the lines of optimising for the customer and utilise new technologies. When you’re looking at your statistics and data, you need to make sure you do it often and keep your own spreadsheet. Shopify has its own analytics page which you can use to track numbers.   BEST MOMENTS  ‘It is hard to dilute everything about you down into an image and a few words, but obviously that's what we need to do’ ‘Simplicity is key’ ‘Looking at analytics can be scary’ ‘Whatever you sell, is there something that you can use as that basket builder’   EPISODE RESOURCES www.theecommerceassistant.com www.instagram.com/theecommerceassistant   ABOUT THE GUEST “Having spent over 10 years working in ecommerce, within small to big brands, my superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales”   ABOUT THE HOST   Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist   CONTACT METHOD Website http://www.thebuyerandretailcoach.com IG https://www.instagram.com/thebuyerandretailcoach/ TikTok www.tiktok.com/@thebuyerandretailcoach LinkedIn linkedin.com/in/nicolehigginsuk Email nicole@thebuyerandretailcoach.com Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/ Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall