Ep 155 - Summer Sales Strategies for your Ecommerce Brand

In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.  We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.  Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.  We  also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopify e-commerce owners. - Plan ahead and schedule content, even if you're taking some time off. Prepare emails and website updates in advance. - Maintain email frequency to stay visible. Continue sending 1 email per week. - Make emails short, sweet, and shoppable. Showcase products and make it easy to click through. - Check your automated flows are seasonal and working properly. - Use apps like Judge.me for reviews and Referral Candy for customer referrals. - Consider outsourcing customer service to a VA to handle inquiries while you're away. Most importantly, don't go silent over summer! With some planning, you can keep revenue coming in and set yourself up for a successful Q4. Guest Elle Williamson  https://www.theecommerceassistant.com/ https://www.instagram.com/theecommerceassistant/ - Judge.me: https://apps.shopify.com/judgeme - Referral Candy: https://apps.shopify.com/referralcandy - Gorgias: https://apps.shopify.com/gorgias The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/