Ep 115 - Slow Growth to Success with Sallie King

This weeks episode I’m joined by Sallie King who started her business urbansize in 2015 leaving behind a career in law to establish her own business creating stylish furniture for small spaces.  Slowly, establishing her business through etsy, not on the high street and DTC, We are debunking the overnight success myth and focusing on real stories, real business , real life  Her innovative floating bedside tables began to take off with sales initially coming from Etsy,  Sallie shares how she reimagined the product to drive more sales adapting her business to the changing consumer landscape   Some of the key takeaways are: Getting validation for your business can give you more confidence and motivation.  Starting a business with one product is possible, and diversifying with variations of that product can be a smart growth strategy. If copycats emerge, take immediate action.  Explore marketing solutions such as blogging, & PR so you are not solely reliant on social media. Showing up on social media as an introvert  Knowing when to expand - Using a fullfilment center meant Sallie could expand her business faster and increase her income.    Links  Sallie King  https://www.instagram.com/miss.sallieking/ https://www.instagram.com/urbansize_home https://urbansize.co.uk/   Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Neon Digital Clicks    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.    https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/ https://www.linkedin.com/company/neon-digital-clicks/about/