Why Branding Is Necessary for Small Businesses to be Resilient
Episode description
Do you want to be in charge of creating the narrative around your brand or would you rather leave it to chance?
Every big business started as a small business. If you want to be resilient, you need to focus on your brand early.
Learn why branding is important for small businessesCreate a resilient small business by building your brandKey Takeaways:
- You can tell your own brand story or you can let others tell it for you
- Having a brand helps your small business survive
- A brand is the heart and spirit of your business
- A brand will attract your target audience
- Branding is not just the designs you use in your advertising
- Having a brand will make your marketing more effective
- Having a brand will make creating your marketing more efficient
- Your brand will guide every decision you make in your business from purchasing to culture to marketing
Today's guest is Kristen Graham Brown. Kristen is the owner and chief creative officer at Hoot Design Company. After working in advertising in Chicago, Kristen started Hoot as a custom paper and design shop.
11 years later, it's a boutique branding agency with 14 employees and a home in a newly renovated building Kristen and her husband purchased at the end of 2020.
Hoot specializes in full scope branding which starts from the inside out, it includes culture and every touchpoint someone has with the brand. They specialize in the hospitality industry where customer service and brand experience are essential to success.
Music: Tuesday by Sascha Ende, Music.io