The Danger of Building on Rented Land
Jul 14, 2022•10 min•Season 3Ep. 121
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Episode description
Why having a website for your small business is critical to reaching your target audience.
It's tempting to use social media as a stand-in for your website. But it's dangerous to build an audience on rented land. Why? Because if the algorithm changes or the platform goes away, so does your hard-earned audience.
Using a website is critical because:
- You own the brand aesthetic
- You own the data
- You own the audience
- You control the messaging
- You can ask for the sale
Music: Tuesday by Sascha Ende, Music.io
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