How to: Implement the Storybrand Framework

If you believe in the power of story brand as much as I do, you'll be excited for this practical action-oriented episode about how to implement the story brand framework.

Key Takeaways:

• Use the story brand frame work on your website, social media, emails, and all marketing materials
• Start with your homepage to implement
• Use your story brand script to brainstorm and plan your content
• Begin with the transformation your character will have with you
• Address the gut, brain and heart when crafting your messages for a powerful impact
• This framework works for all businesses
• Even if you think there isn't a deeper human need for your product or service, this framework will help you identify those needs

Raj Lulla is a husband, dad and author. He's also a certified story brand guide at Fruitful Design Co.

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Music: Tuesday by Sascha Ende, Music.io