Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 3)
Nov 02, 2023•33 min•Ep. 274
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Episode description
Tune in to hear:
- What is the backfire effect and how can you get your prospects to drop their old fund manager without crushing their ego?
- Why is solving an emotional problem with a rational solution rarely effective? How can we encourage behavior change while giving our prospects a chance to save face?
- What is the blemishing effect and how does it relate to the Pratfall effect?
- Why can embracing our shortcomings be so powerful and how can we use this to build trust in sales meetings?
- How do mirror neurons account for the empathy and connection that occurs during storytelling?
- What are the components of an effective story?
https://www.billiondollarbackstory.com
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