Philip Courtenay - Humans and Money: Exploring the Relationship Between Emotions and Financial Choices
Mar 21, 2024•47 min•Ep. 283
Episode description
Tune in to hear:
- What did Philip’s research on the drivers of financial advice seeking uncover? Additionally, what might stand in the way of clients taking advice?
- What can the industry do to reduce economic barriers to entry for getting advice?
- What about reducing emotional barriers to entry for getting advice?
- What mistakes do advisors make when it comes to changing behavior and what could we be doing better as an industry?
- What is Philip’s “SHAPE” framework and how can it be applied to your business?
- Why might we be asking for referrals in the wrong way and what can we do to improve this?
- Philip breaks down client anxiety into two distinct categories. What are each of these types of anxiety and what should each of these signal to advisors?
- How can advisors best demonstrate their value in this new world we find ourselves in?
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