Dr. Daniel Crosby - Not Being Dumb Beats Being Brilliant
Mar 07, 2024•10 min•Ep. 282
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Episode description
Tune in to hear:
- What is the “Dumb Ways to Die” music video and why was it originally created?
- Was the above an effective behavioral intervention or did it fall short?
- Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this?
- Why might marketing campaigns with behavioral interventions outperform more overt, standard marketing approaches?
- What did Charlie Munger say was a differentiator in Berkshire’s approach?
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