Want vs. Need: Building a Website That Converts With Cathleen Barnes

Is your website just sitting pretty or is it actually working for your business? If you've ever felt like your site doesn’t reflect your growth, doesn’t bring in the right clients, or still feels like it belongs to your “just getting started” era, this conversation is for you.

Lori’s conversation today is with Cathleen Barnes, the founder of Cathleen Barnes Consulting, a web and brand design studio known for creating strategy-first, high-converting websites for interior designers and creative business owners.

After climbing the corporate ladder for over a decade and reaching the role of eCommerce Director at a global company, Cathleen pivoted. She chose to take her skills into a more meaningful space helping designers and service providers elevate their digital presence with clarity, intention, and a whole lot less stress.

Whether you’re looking to rebrand, update, or completely reimagine your website, Cathleen offers a real-world, actionable roadmap for making your site your hardest-working employee, not just an online business card.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What makes a website strategic vs just stylish
• How to make your website function like a backend assistant
• The most common problems your website should be solving
• What to include (and what to rethink) on your homepage

RESOURCES:  

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Cathleen Barnes’s Consulting website: www.cathleenbarnesconsulting.com
• Follow Cathleen Barnes on Instagram: www.instagram.com/cathleenbarnesconsulting

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.