How to launch an independent magazine – top tips from a new book

"People will give you a million hearts on Instagram, but they might not buy your magazine..." Conor Purcell has been making magazines for a long time. He's spent the last 13 years working on both corporate jobs and his own independent projects, making mistakes and learning along the way, and now he's pooled all that experience in a new book: The Magazine Blueprint. Except he hasn't only written about his own adventures – he's spoken to more than 50 editors, art directors, publishers and magazine sellers to create a comprehensive guide to independent publishing. He dropped in at Somerset House this week to speak about the making of the book, why it all takes so long to go from the idea to the finished printed object, and why he's still learning as he goes.