The Role of CX in O2C

SSON Research & Analytics reports that Order-to-Cash is the second most popular service provided by 66% of surveyed SSON members. With the present focus on process transformation and the rise in consideration for the customer – two topics that were certainly front and center at the recent SSOW Orlando event – O2C is posed to be the next site of customer-centric service delivery. 

In conversation with three senior leaders from Sidetrade, this episode covers:

• The emergence of a 'secondary' customer; the government tax collection agencies, and how that affects Time to Invoice and Customer Experience
• Leveraging AI and prescriptive analytics for better collection outcomes
• The relationship between the customer and cash applications