SRE LIVE with Sergey Ross

Sergey Ross•sergey-ross-podcast.pinecast.co

SRE LIVE is an interview series of creators who stand out. From video producers to YouTubers and journalists. You’ll understand what makes their style unique, how they think, how they produce. You'll get to observe their mindset...and that is much more than a conventional “how to” advice.

Last refreshed: July 14th, 2025 at 1:37 AM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

#90 Behind the Scenes of “How Crime Works” Show - Nazar Risafi, Insider

Episode Notes Nazar Risafi takes us backstage and behind the scenes of “How Crime Works” by Insider. This is a show revealing the inner workings of organised crime. It uncovers the business of crime, the structure supporting it, and the policies needed to stop the cycle. Nazar reveals how the show is built, secrets to having high profile guests answer interview questions effectively, how he edits videos, his team behind the scenes and lots more. About Nazar Nazar Risafi is a video producer worki...

Jan 17, 2023•32 min

#89 Reflections on hosting, producing and writing for TV & Film - Portland Helmich

Portland Helmich, a real pro-storyteller, is sharing her career story in traditional media. We get into how she worked on immensely complex narrative style podcasts and documentaries, what it means to be authentic, self-awareness and more. Key talking points: Portland’s thinking behind her career moves: how did she pick her projects Difference in writing for documentaries VS books VS articles Experience of hosting and writing an award-winning, fully narrated podcast “Stranglers” What it was like...

Mar 02, 2022•36 min

#88 How to be irresistibly authentic on camera - Darren Simons, Aspire Presenting LTD

A TV Pro with 9000 hours and 16 years of on-camera work, Darren Simons is as enthusiastic about presenting today as day one. He shares his secrets to ultimate authenticity as a TV presenter. We get tactical as well: working with teleprompters, doing live TV, finding the right energy balance and lots more. Highlights worth highlighting: How Darren is coaching Youtubers to take their presentation to the next level Practical tidbits to be more authentic on screen Developing your own presentation st...

Feb 02, 2022•36 min

#87 Interviewing like a pro: work out what unlocks people - Nigel Paine, Co-Presenter of Learning Now TV @ LNTV

Nigel Paine is an ex-Head of Training and Development at BBC. He joins me to talk about secrets of exceptional TV presenting, interviewing quirks, journalism in his career, and teleprompter techniques. Highlights: How Nigel got into journalism Training BBC staff via newer courses and better tech in 2005, 2006 You need natural ability to be truly great in your medium Reading from a teleprompter like a soulless robot: how to do better Interviewing people is nothing like a real world conversation G...

Jan 13, 2022•33 min

#86 Being a journalist and being a host are two fundamentally different skills - Sumit Bose, Future Net Zero

Old-school journalist and founder of Future Net Zero Sumit Bose talks about what he learned from the big guns in the 90s, journalism vs hosting, fame, and why media world is shit. Highlights: “Longer you are in media, the more you realize it’s shit” Wanting to be famous is the wrong motivation to get on TV Journalism is a trade you learn by doing, not by getting a qualification (aka degree) Your job is to get the most out of a person you’re interviewing, not to be a star You don’t need a course ...

Jan 13, 2022•33 min

#85 Secrets to being exceptional TV/video presenter - Paul Coia, BBC

Paul Coia has been presenting on BBC for over 37 years. We talk about what makes a real difference in how you present on video, essentials of a great interview and more. Highlights: How Paul coached a telecom exec to deliver a killer speech to employees A few ways to not appear like a a robot deliver a message on camera Paul’s path from getting his first job on the radio to hosting his own show on TV Why Paul wanted to present on TV in the first place What you need to do killer interviews Going ...

Jan 13, 2022•34 min

#84 Content Your Audience Really Wants to See - Yaagneshwaran Ganesh, Avoma

Yaag Ganesh, director of marketing @ Avoma talks about building personal content online, power of side gigs in guiding your career, and what made his career pop. Highlights: How Yaag got to chat with Guy Kawasaki on Clubhouse Writing a compelling story online - what really matters; how to get people to care What triggered Yaag to write his first marketing book You won’t find a perfect job, it’s about experimenting with your side-hustles What makes Yaag’s podcast almost like a free university Abo...

Jan 13, 2022•43 min

#83 Creating superfans with humor - Allie LeFevere, Obedient

Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand. Main talking points: how to push the boundaries of your brand and keep a consistent narrative benefits of having a smaller audience you know really well why revenue is not the only criteria to pick new clients as a freelancer Mentions: Obedient Ag...

Dec 08, 2020•55 min

#82 Finding content ideas that aren’t shit - Dan Kelsall, Offended

Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry. Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits. Main talking points: importance of focusing on one social media channel why Linkedin is the best platform to go viral organically how you can find ideas that really hook people Mentions: Connect with Dan on Linkedin or Twitter . Before you ...

Dec 05, 2020•45 min

#81 Tearing down emails to build up brands - Val Geisler, Fix My Churn

Episode Notes In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email. Key talking points: why storytelling is a great strategic move in email campaigns importance of specializing and saying no as a freelancer how to build a team where everyone works less and enjoys it Mentions: Connect with Val through Linkedin and Twitter . Check out Fix My Churn’s website Before you take o...

Dec 02, 2020•27 min

For the best experience, listen in Metacast app for iOS or Android