The Ethics of 'Nudge'

Contributor(s): Professor George Loewenstein, Samuel Nguyen, Professor Drazen Prelec | Better decisions versus autonomous choices: should policy makers try to influence people’s behaviour using techniques from the behavioural sciences when it comes to retirement savings, organ donation and lunch choice? George Loewenstein is Herbert A. Simon Professor of Economics and Psychology at Carnegie Mellon University. Samuel Nguyen is senior economist for the Behavioural Insights Team in the Cabinet Office. Drazen Prelec is professor of management science and economics at the MIT Sloan School of Management.