This is how you do sports marketing with social impact

This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity.

This high-level meeting is led by SportsPro Podcast host Tom Bassam, with Katie Cross, the CEO of Pledgeball, and Gunnar Hagstrom, head of strategic partnerships at Laureus, also on the board.